Forty years ago, Richard Bolles asked job seekers “What color is your parachute?” It turns out that he may not have been speaking metaphorically.

The Dewey Color System offers a free career test based entirely on color preferences – just spend a minute clicking on the colors you like most or least. They claim it is now the world’s most accurate career test.

Compared to the general public, CEOs are three times more likely to choose magenta, three times less likely to choose red, and three and a half times less likely to choose yellow.

What does this mean? According to the Color Career Counselor test, CEOs are more sensitive and private than average, less likely to be dominant or a perfectionist, and more likely to be emotionally unstable.

The makers of this test say it measures 16 personality factors, including independence, anxiety, self-control, extraversion, and tough-mindedness. They also say it may identify things such as overeating tendencies or emotional, physical, and sexual abuse.

Its supporters say that this simple test is as valid as the much lengthier Myers-Briggs Type Indicator (not a career test, BTW) and Gallup StrengthsFinder, and much harder to influence. Some people have called it eerily accurate, others have likened it to horoscopes.

I gave it a try to see how accurate it was for me. (It asks for an email address at the end, but it’s optional, and you have to skip past one ad). The results were mixed at best.

For my best occupational category, it said:

You’re a CREATOR
Keywords: Nonconforming, Impulsive, Expressive, Romantic, Intuitive, Sensitive, and Emotional

Check, kind of.

For my second best occupational category, it said:

You’re a SOCIAL MANAGER
Keywords: Tactful, Cooperative, Generous, Understanding, Insightful, Friendly, and Cheerful

Um, no.

And as with any career test I’ve ever seen, the list of suggested occupations is so ridiculously broad as to be useless.

While I wasn’t wowed by my results, I think color preference probably does say something about you. But for now, a good old fashioned verbal test seems more likely to show your true colors.

Photo by tibchris

I’m not really into career books, so at first I wasn’t particularly interested in this book called The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great, even though it’s a bestseller. Frankly, I probably wouldn’t have read it if the author Rick Smith hadn’t sent me a copy.

But it’s good, really good. It’s really not about traditional career advice, but more about how ordinary people make a quantum leap from an average life to a great life. One example is the author himself, who went from being fired from a job he didn’t care about to starting World 50, an elite executive networking company.

Other case studies are a door-to-door fax machine saleswoman who started her own clothing line, a shrimp farmer who became a renowned genetics expert, a software designer who became a leading advocate for the homeless, and a guy named Bill Gates who started a company called Microsoft.

The book is about how to make your own leap by following three rules. The first rule is to find your primary color, which represents the intersection of your greatest strengths and passions.

It’s illustrated with a color chart, with red representing curiosity, green representing execution, and blue representing leadership. Where do these intersect for you?

You can find out your primary color for free at http://www.primarycolorassessment.com. It takes about 15 minutes, and an email address is required, but you can use a fake one if you want since they give you the results right there in the web page. My results are below.

It says:

YOUR PRIMARY COLOR IS:
CANDY APPLE RED – Wildly Curious

Congratulations! Your primary color is that specific area of the spectrum that best represents the intersection of your greatest strengths and passions. Be sure to check out the So What?! and Now What?! tabs for additional information and resources.

Curiosity is the cornerstone of this color area. You are energized by the new and novel…interested in trying new things and exploring innovative approaches and solutions. Leaders in this cluster are generally most comfortable and effective when leading through vision and ideas. You are decisive, yet are always looking for a better answer and need time to think and explore alternatives.

Fast paced go-go environments can be a negative place for you even though you may be energetic and driven. You are also quality driven and motivated by achieving excellence. If you are a STRONG RED, others may see you as idealistic and perfectionistic – certainly difficult to please – never settling for “just OK.”

I thought “wildly curious” was accurate, but a couple of things jumped out at me. First, 0% for execution? Do I really have that little follow through? The other thing is that these numbers add up to 94%. Did 6% of my soul leak out?

Then I thought that maybe they’re not supposed to add up to 100%, but each one can be 100% for a max total of 300%. And I saw that the inside of the book jacket shows a screenshot with 95% curiosity, 21% execution, and 86% leadership, for a total of 202%.

Now my scores look really low! Oh well, I’m focusing on the color rather than the numbers.

I agree with him that the MBTI isn’t useful for career planning, but then again it’s not meant to be, despite what everyone thinks.

To find your field, you’d want something that measures strengths and passions, like his primary color assessment. One thing I’d like to see is what other people with my primary color have done to make their leap.

I do think he has some good insights about how to live the life you’re supposed to have, and the common elements among ideas that really take off. If you’re looking to make a leap, you’ll love this book.

If you take the primary color assessment, please tell us your color. Any other candy apple reds out there?