Are You A Jedi Or A Sith?
Friday, June 6th, 2008
Image from Star Wars: Episode II – Attack of the Clones (2002)
After you figure out whether you’re a Gryffindor or a Slytherin, it’s time to figure out whether you’re a Jedi or a Sith. So head on over to Remarkablogger and read my “guest post” Are You a Jedi or a Sith Blogger?
I put “guest post” in quotes because it wasn’t really a guest post. Instead, Michael took a question I asked and used it as the basis for a post. A good deal for both of us!
I asked Michael “What’s the best way to make it as a blogger? The way of the Jedi, or the way of the Sith?” You may recognize these terms from Star Wars, but I defined a Jedi blogger as one who focuses on providing value, and a Sith blogger as one who focuses on tactics.
Just to be clear, this is not the difference between good and evil. A Jedi asks “how can I help my readers?” while a Sith asks “how can I help myself?” As a Sith is thinking about what tactics will work best, they will consider options without regard to whether they’re evil.
I consider myself to be mainly a Jedi blogger in that I focus on value creation. For example, I choose topics without consideration of how much the relevant AdSense ads will pay, I respond to all comments (for now), and I link to low-ranking sites if they’re relevant. But I consider myself partly Sith, in that I put my sidebar on the left because that’s where people look, I sometimes put numbers in headlines because I know they grab attention, and I’m considering Ezine Articles to get more traffic. None of these things are evil, but they don’t come from a perspective of “how can I help my readers?”
I asked Michael which is the best way to make it as a blogger, and I left the door open to the possibility that the answer might be somewhere in the middle. So go on over to Are You a Jedi or a Sith Blogger? and share your thoughts.
Points for participating in the blogging discussion. Bonus points for realizing that this has nothing to do with blogging.




