I usually roll my eyes whenever I see a title containing the word “rich.” That goes double for the word “happy.” So why on earth would I use both the words “rich” and “happy” in a post title? Because this is about the new book How To Be Rich And Happy by Tim Brownson and John Strelecky.

I know, a title like that makes you want to ask “What the hell were you thinking?” (It’s actually my first question to Tim below.) But this is actually a book of substance and not hype. Instead of writing a normal review, I thought it would be better to interview Tim about what being “rich and happy” means.

But very quickly, here’s what you get. This is an electronic book delivered to you by instant download, but its 218 pages have the look and feel of a “real book.” It contains a tremendous amount of information, a great variety of material, and it keeps things fun. You can download the first three sections for free, and it’s backed by an amazing 12 month money-back guarantee.

It also includes:

- #1 Best Selling author John P. Strelecky’s inspirational book “Life Safari.” John’s works have been translated into nineteen languages and been best-sellers around the world.

- Tim Brownson’s critically acclaimed book – “Don’t Ask Stupid Questions, There are no Stupid Questions.”

- Access to an ongoing library of video tutorials in which John and Tim explain the exercises and findings in How to be Rich and Happy.

Update 10/9/2009: Due to numerous complaints, the price has been dropped from $97 to $47. However, it no longer comes with the two additional ebooks.

Go check it out now. Well, if you can wait a bit, read my interview with author Tim Brownson first.

Hunter: First things first, Tim – there’s no way we can avoid talking about the title. You know you were setting yourself up for ridicule by calling it “How To Be Rich And Happy.” If your book were a kid on the first day of school, it would be the one with a bowl haircut, the latest pocket protector with the memory expansion pack, and a t-shirt with a bullseye labeled “aim fist here.”

I’ve noticed that a lot of the fluffy self-help books use certain trigger words in the title to magnetically pull people in. The problem is that often there’s not enough substance inside to make it worthwhile. And readers find that an irresistible title has made them buy a book containing nothing but recycled platitudes and sales pitches for overpriced workshops.

So, when I heard that your upcoming book is titled “How To Be Rich And Happy,” well, let’s say it’s a great credit to your reputation that I didn’t immediately vomit in terror! But while I was mocking the title for the first few pages, I have to say that by the end of the book I was actually a fan of the phrase “rich and happy.”

Tell us about rich and happy. What does that mean to you?

Tim: Relieved to hear you didn’t vomit in terror, that wouldn’t be a good thing. Interestingly enough my reaction to the title was very similar to yours. When John told me he was planning a book called “How To Be Rich and Happy” I barely managed to control my mirth, as I was about to drive off the first tee.

If I hadn’t known John I would have dismissed it out of hand. Even when he sent me the draft I didn’t even read if for over a month, but when I did, I thought, wow!

The title will definitely raise a few eyebrows and some people will think it’s a scam to help me and John get Rich and Happy, but we’re prepared for that.

The point is we couldn’t think of a better way to describe what we were doing and to go all coy and bashful because we were worried about what others would think wouldn’t have served anybody. And at the end of the day who doesn’t want to be rich and happy?

Hunter: I’ve known you through your blog for a long time, but I hadn’t heard of your co-author John Strelecky. How did you decide to write it with him? What do you each bring to the table?

Tim: How I met John is really weird. I had a copy of his book “The Why Café” and wanted to ask a question. I shot him an e-mail and he responded with a reply almost immediately saying “let’s meet for breakfast.” I thought, “What the hell is this nut job talking about?” I had no idea he lived only a mile down the road, he could have been anywhere in the U.S. for all I knew!

That was over 3 years ago and we became good friends sharing a very similar outlook on life. His book “The Big 5 For Life” is one of my favorite business books of all time and one I’d encourage anybody to read.

So as I was reading the draft of the book I kept thinking “I want in on this project!” So I asked him if he’d consider letting me co-author and he said yes. Easy when you ask!

In terms of what John brings to the table. He was a very successful consultant and independently wealthy by the time he hit his early 30′s. He’s also had a lot of experience living the Rich and Happy life and spends upwards of 6 months per year traveling because that’s what he loves to do.

I’ll let you judge what I bring! A funny accent maybe?

[Hunter's comment: Tim is being a bit modest here. You can read more about him on the About page of How To Be Rich And Happy.]

Hunter: Your book’s introduction is bound to remind people of Napoleon Hill’s classic Think And Grow Rich. That’s a book I enjoyed very much, though like most classics, it’s sorely dated. In what ways would you say your book is similar to TAGR, and how is it different?

Tim: John loves TAGR and I am more ambivalent toward it probably because it is so dated now and I can’t remember it that clearly.

There has been a conscious effort by us both to make this a process that people can follow easily. We did 6 or 7 rewrites in the last 3 or 4 months to make sure the book “flowed” for people. In that way I guess it is a bit like TAGR. I actually received a DM on Twitter from one of my own favorite authors in the UK, a guy called Michael Heppell saying he thought it was like TAGR for the 21st Century.

[Hunter's comment: Darn, he stole what I was going to say in my testimonial! ]

The differences are tricky because it’s about 4 years since I read TAGR, but I have no recollection of the importance we place on values and understanding what your own core values are. I could be wrong on that though because I have read one or two books in the meantime.

Hunter: Who is your book meant for? If you come across a burned out lawyer who just can’t take another day of work, a single mother who dreams of the day she can spend more quality time with her kids, and an aging idealist who never figured out what he wants to do with his life, who are you going to recommend your book to?

Tim: Are you ready for a huge cop out? All of them! Because what we do starts at the level of identity and ascertains what drives somebody at an unconscious level it can work for literally anybody that applies the formula to their life. Obviously the path will be different for different people, but I would be lying if I said it would benefit one type of person more than another and that is quite deliberate.

Actually scratch that, it will benefit anybody that is actually prepared to do what is necessary. Anybody thinking of buying it and hoping they will get Rich and Happy purely by reading it, is in for a huge let down and I’d advise them to save their money. One of the positive side effects of the price is we know we’ll get a higher than average percentage of people doing the work.

Hunter: I know you’re an NLP Master Practitioner, but my knowledge of NLP is pretty much limited to what the acronym stands for – neuro-linguistic programming. Does your book teach any NLP techniques, or is that something you need to hire a high-priced shrink for?

Tim: LOL, not many high priced shrinks use NLP although some of the processes are starting to be picked up and move into the main stream.

There is plenty of NLP in there although it may not always be visible as NLP to the casual observer. There are some obvious techniques like anchoring, reframing and using submodalities to help the reader change their subjective experience about an event and there is also some subtle use of language patterns designed to get people to do the work!

Hunter: Many parents tell their kids they can grow up to be president if they put their mind to it. Is that true?

Tim: On a local level I think it’s perfectly true. However, on a global level it obviously cannot be true, there is only one President. I think it’s important to encourage kids to believe anything is possible within physical reason.

I much prefer clients that come to me have outrageous goals than puny simple goals that will probably happen by default. The latter have usually had their dreams knocked out of them as kids by constantly being told to, “be more realistic” As one of the chapters says, “realism is for accountants,” and in my opinion it stifles creativity and kills hope.

Hunter: How do you know your formula can work for someone who is sincere in their desire to apply it? Don’t we all vary dramatically in our strengths, interests, assets, connections, opportunities, etc? So how can there be one formula that works for everybody?

Tim: Because the formula is dynamic and will vary from person to person. Our starting point is to say “Look, we don’t know what Rich and Happy means to you. We don’t know what your core values are and we don’t what your belief system is like. However, we can show YOU how to find that stuff out and start to lay the foundation for moving forward.” What we do that in my experience a lot of self development books don’t do, is explain how this stuff works and we back up a great deal with a lot of cutting edge medical and scientific research.

Not only that, but it’s the blueprint I use with clients so I have first hand experience of knowing it can work across all types of people.

Tim Brownson is a Life Coach out of the UK but now living in Florida and with clients all over the globe. He runs the blog The Discomfort Zone where he takes a light-hearted, left field approach to self-development and refuses to take himself too seriously.

His latest book How To Be Rich And Happy is now available for the bold and daring.

So at last I get around to reviewing Napoleon Hill’s classic, Think and Grow Rich. It was first published in 1937. People had lost their money as well as their spirit in the Great Depression, and needed a reminder that financial success was still possible for people who would create their own opportunities. That’s not so different from today, is it?

“You have ABSOLUTE CONTROL over but one thing, and that is your thoughts. This is the most significant and inspiring of all facts known to man! It reflects man’s Divine nature. This divine prerogative is the sole means by which you may control your own destiny. If you fail to control your own mind, you may be sure you will control nothing else.

If you must be careless with your possessions, let it be in connection with material things. Your mind is your spiritual estate! Protect it and use it with the care to which Divine Royalty is entitled.

You were given a WILL-POWER for this purpose.

…

Doubting Thomases scoffed scornfully when Henry Ford tried out his first crudely built automobile on the streets of Detroit. Some said the thing never would become practical. Others said no one would pay money for such a contraption.

FORD SAID, “I’LL BELT THE EARTH WITH DEPENDABLE MOTOR CARS,” AND HE DID!

His decision to trust his own judgment has already piled up a fortune far greater than the next five generations of his descendants can squander. For the benefit of those seeking vast riches, let it be remembered that practically the sole difference between Henry Ford and a majority of the more than one hundred thousand men who work for him, is this-FORD HAS A MIND AND CONTROLS IT, THE OTHERS HAVE MINDS WHICH THEY DO NOT TRY TO CONTROL.”

This gives a taste of his writing, which is a bit old fashioned and peppered with glaring typos, creative punctuation, and RANDOM ALL CAPS. It also requires a good amount of patience to read it, because he’s very wordy, sometimes going on and on about things that are completely out of date.

But Think and Grow Rich is worthy of being a classic. While the wording is dated, the ideas are timeless. It’s also incredibly optimistic without being too cheesy.

And it’s practical. It’s about controlling your thoughts, but in a down to earth way instead of being all about “thought vibrations” (although there is some of that). If you find yourself making excuses instead of money, Napoleon Hill will whip you into shape.

Actually, it’s not really specific to money. At one point he says that “riches” means “financial, spiritual, mental, and material estates.” Think of it as a guide for keeping your mind from getting in the way of your success, whatever it is you’re working towards.

He alludes to Andrew Carnegie’s secret, which he says is the key to all great financial success. He doesn’t state it directly, but he hints at it in every chapter, and says the secret will appear to you when you’re ready. I’ll revisit the Carnegie Secret at a later time. (Update: now you can learn The Hidden Secret in Think and Grow Rich!)

Meanwhile, Think and Grow Rich is freely available from this link.

Table of Contents:

Author’s Preface
Chapter 1 – Introduction
Chapter 2 – Desire: The Turning Point of All Achievement
Chapter 3 – Faith Visualization of, and Belief in Attainment of Desire
Chapter 4 – Auto-Suggestion: the Medium for Influencing the Subconscious Mind
Chapter 5 – Specialized Knowledge, Personal Experiences or Observations
Chapter 6 – Imagination: the Workshop of the Mind
Chapter 7 – Organized Planning, the Crystallization of Desire into Action
Chapter 8 – Decision: the Mastery of Procrastination
Chapter 9 – Persistence: the Sustained Effort Necessary to Induce Faith
Chapter 10 – Power of the Master Mind: the Driving Force
Chapter 11 – The Mystery of Sex Transmutation
Chapter 12 – The Subconscious Mind: The Connecting Link
Chapter 13 – The Brain: A Broadcasting and Receiving Station for Thought
Chapter 14 – The Sixth Sense: The Door to the Temple of Wisdom
Chapter 15 – How to Outwit the Six Ghosts of Fear

This is the first addition to the Resources page: The Science of Getting Rich by Wallace D. Wattles. Published in 1910, one year before the author’s death, this book went on to inspire Rhonda Byrne’s The Secret nearly a century later. Not much is known about Wallace Wattles, but we know that he was prosperous in his later years after living most of his life in poverty.

This book is about the law of attraction, although it doesn’t call it by that name. It’s very similar to The Secret, but of course it focuses purely on the financial aspects. One notable way in which it differs from The Secret is by placing much greater emphasis on taking action instead of just waiting for the universe to deliver. To quote Wattles:

“A person must not only think, but his personal action must supplement his thought. By thought you can cause the gold in the hearts of the mountains to be impelled toward you, but it will not mine itself, refine itself, coin itself into double eagles, and come rolling along the roads, seeking its way into your pocket…Your pocketbook is not going to be transformed into a Fortunata’s purse, which shall be always full of money without effort on your part. This is the crucial point in the science of getting rich — right here, where thought and personal action must be combined.”

One of the biggest complaints about The Secret is that it completely glosses over the importance of hard work, saying only that “action will sometimes be required.” This was my only major complaint about The Secret, so I was glad to see the need for action being stressed in The Science of Getting Rich.

I’ve heard several people complain that Robert Kiyosaki refers to people who don’t want to be rich as “hamsters.” Those people would probably not like to hear Wattles say this:

“It is perfectly right that you should give your best attention to the science of getting rich, for it is the noblest and most necessary of all studies. If you neglect this study, you are derelict in your duty to yourself, to God and humanity, for you can render to God and humanity no greater service than to make the most of yourself.”

It’s really not surprising that Wattles was ejected from his position in the Methodist Church for heresy.

This is definitely a recommended book, especially for the bargain price of free. The copyright has expired, and the book is now in the public domain. The other books in this series are The Science of Being Well and The Science of Being Great.

Note that this particular copy of the ebook contains an advertising link at the top of each page, and then several more at the end. I’m not affiliated with any of these links, I haven’t researched them, and I have no recommendation either for or against them.

Please share your thoughts on The Science of Getting Rich in the comments.

How can we quantify wealth in a meaningful way?

When people think about their financial situation, they often focus heavily on the numbers. But while an income of $100,000 a year might psychologically feel a lot better than $90,000, it’s really arbitrary and doesn’t make much difference in the here and now. What matters a lot more for your outlook on life is what the numbers actually do for your lifestyle.

I use the 6 levels of wealth to compartmentalize the many possible financial situations into 6 meaningful categories that we can work with.

Poor Level 1

At this level, you’re either homeless or a stone’s throw from being there. Your life basically can’t be made any worse by taking away money. Most people reading this have probably never experienced this situation.

Poor Level 2

You earn an income, keep a roof over your head, and pay the bills. You’re getting by, but not getting ahead. The money’s all gone at the end of the month, so you don’t seem to be gaining any ground. This is where people usually find themselves right out of school, and often for a very long time afterwards.

Poor Level 3

To others, you appear to be living the good life, and might be considered rich. However, you can only sustain the illusion by prostituting yourself (by which I mean having a job). Your lifestyle is completely dependent on your salary, and you live in fear of losing your job, knowing that the house of cards will come tumbling down.

Rich Level 1

Now we transition from financial dependence to financial independence. At this level, you may not have any fancy things, but you can maintain your lifestyle indefinitely without having a job. Your income from your business activities and your investments is enough to pay the bills, so you enjoy tremendous freedom from “the man.”

Rich Level 2

More than just getting by without a job, now you’re able to afford nice things as well. You might have a swanky house, exotic car, and so forth, or maybe you don’t need material things so you just save your money or give a lot to charity.

Rich Level 3

This is where professional athletes and Hollywood celebrities are, the level where you don’t even consider money to be a limited resource.

---

Of course, these levels are not set in stone, and someone else could come up with an entirely different system that also made sense. But I think it’s important to think about where you want to be with your financial situation, and not just in terms of dollar amounts, but in terms of what your life would be like. I’m shooting for no less than rich level 1, with an ultimate goal of rich level 2. What about you?