Posts Tagged ‘Purpose’

How To Live Your Best Life (Creating And Achieving Your Life List)

Sunday, August 1st, 2010

As much as I want to continue my month-long posting fast that magically took me above 2,000 subscribers for the first time, I thought I’d better tell you about Marelisa Fabrega’s new ebook before the price goes up.

Currently priced at just $9.50 (that’s 5.76 cents per page for you value shoppers), I’m inclined to say “just go buy it – how can you go wrong with something by Marelisa at that price?” But perhaps I can manage a better introduction.

As long as I’ve known Marelisa, she’s been big on life lists, also known as bucket lists. You know, those 100 or so things you want to accomplish before you die, or the things you’d most regret not doing if you suddenly found you didn’t have long to live. She’s well known for her popular and high-ranking Squidoo lens on this topic, so who better to write an ebook about life lists?

And that’s what she’s done with How To Live Your Best Life – The Essential Guide for Creating and Achieving Your Life List. This ebook is designed to help you rekindle your adventurous spirit, figure out exactly what you want in each area of your life, break through falsely perceived limits, and thereby achieve your life list.

Do I have a life list? You betcha (though I lost the original version, and the current one exists only in my head). Here are some items I’ve recently added to it:

  • Complete all 100 levels on Wii Tanks (seemed impossible, until I did it in a lucky outlier run lasting nearly two hours, with 10 lives to spare)
  • Run a marathon in under 5 hours (seems impossible at this point, but who knows?)
  • Write ten novels (one down, nine to go)
  • Create a steady income stream from playing poker (just started reading books and playing at the lowest limits)
  • Have lunch at every restaurant in the vicinity of my workplace (every day is a field trip for me and my lunch buddy)

This ebook is both inspirational and practical, so different people may get different things out of it. Since I prefer to follow my impulses and let my life list unfold naturally, I especially liked the stories and lessons from both average Joes and famous people. Those who prefer a more organized and systematic approach will appreciate the exercises and instructions where she walks you through the process of creating your life list and starting to cross off the items.

I’ve included an abridged version of the table of contents below, so you can see at a glance how much Marelisa has managed to pack into this guide. If you’re serious about achieving your life goals, read How To Live Your Best Life!

Introduction

Part I: Create Your Life List – Decide What You Want
Chapter One: Be The Hero of Your Life
Chapter Two: Give Focus and Purpose To Your Life
Chapter Three: Creating Your “Master Dream List”
Chapter Four: Life List Guidelines and Litmus Test

Part II: Turn Your Dreams Into Goals
Chapter Five: How to Prioritize Your Life List
Chapter Six: Set Specific, Measurable, Time-Bound Goals
Chapter Seven: Have Many Reasons “Why”
Chapter Eight: Commit to Your Goals

Part III: Winning the Mind Game – Your Mental Blueprint
Chapter Nine: Set Empowering Beliefs
Chapter Ten: Boost Your Self-Image
Chapter Eleven: Success Through Visualizing
Chapter Twelve: How to Visualize
Chapter Thirteen: Rigorously Exclude Your Fears

Part IV: Creating An Action Plan – Your Roadmap
Chapter Fourteen: The Paint by Number Approach
Chapter Fifteen: Always Ask “How”
Chapter Sixteen: Train Your Reticular Activating System

Part V: Doing What Needs To Be Done
Chapter Seventeen: Take Right Action
Chapter Eighteen: Make Time Your Ally
Chapter Nineteen: Create Habits to Keep You Going
Chapter Twenty: Go Over, Under, or Around Obstacles
Chapter Twenty-One: Measure and Track Your Progress
Chapter Twenty-Two: Staying Motivated

Part VI: Financing Your Dreams – Show Me the Money
Chapter Twenty-Three: Go On a Dream Diet
Chapter Twenty-Four: Use Reverse Engineering

Part VII: What Are You Waiting For? Get Going
Chapter Twenty-Five: Keep a Journal of Your Journey
Chapter Twenty-Six: Your Victory List
Chapter Twenty-Seven: Ithaca

Why Life Is Like LOST

Tuesday, May 25th, 2010

LOST

Do you remember what your life was supposed to be like? Most of us once had a certain destination in mind, and we were all set to go there. But something went wrong. Despite our carefully arranged plans, we ended up someplace else.

At first we’re very disappointed to end up in the wrong place. This isn’t the life we wanted. We might even call it a tragedy. After some time though, we start getting used to it.

We’re not sure whether this is a good place or a bad place, but it’s certainly interesting. Maybe it’s best to withhold judgment. And since this is where we’re going to be for a while, we might as well make ourselves at home, and take a look around.
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We find ourselves surrounded by people of all different backgrounds. We wouldn’t necessarily have chosen to be with these people, and we might think we have nothing in common with some of them. But when we learn their story, we probably find that we can actually relate to them. Eventually, we may realize that we need each other.

There were things that we were so desperate to get back to, but now we can’t really remember why. Maybe we weren’t really supposed to be where we thought we were. Having left some parts of us behind, the past no longer matters. And looking ahead to the future is largely pointless, because there’s no way to predict it. All that matters are the experiences we have today.

A bunch of irrelevant crap will happen, sometimes for weeks at a time. We’ll often wonder, “What the hell does this have to do with advancing the plot?” Some of it will become significant later. Some of it won’t. What we think are our most important questions may never be answered, and we’ll get answers to questions no one asked. But the world wasn’t designed to answer your questions, and we can’t expect to be guided on a straight path from start to finish.

Bad things will happen to good people, and good things will happen to bad people. We’ll even lose track of who the good guys and bad guys are. We’re not sure what we’re supposed to do, what’s right and wrong, or even whether it matters. Are black and white really opposites?

We don’t really know what our part to play is. Are you supposed to learn to forgive yourself or others? Repair a relationship? Become a leader? Protect something? Get off drugs and act like a father? Stop torturing people? Kidnap people on a list? Shoot a polar bear? Set off a nuke? Push a button every 108 minutes? Study electromagnetism? Determine what happens to dynamite in 90+ degree heat? Turn into a smoke monster?

There’s really no one here to tell you what to do. And if someone is, you might not want to listen.

Many times, we’ll wonder whether this is all a test, whether our life has a purpose. Do we have free will? Do you believe in destiny? Are we here for a reason? You’ll probably be wondering right up until the very end, but you’ll never really know. Even after it’s over, everyone will still disagree about what it all means.

So, what then? Is life a hopeless chaotic jumble of teleporting islands, four-toed statues, doomsday numbers, mistranslated tattoos, sonic fences, magic boxes, invisible horses, fake beards, light and water wheels, and so on? Or is there a grand purpose to it all? I couldn’t tell you. But regardless, what can you do, other than making the most of each episode?

How To Be Rich And Happy (Non-Cheesy Version)

Sunday, October 4th, 2009

How To Be Rich And Happy

I usually roll my eyes whenever I see a title containing the word “rich.” That goes double for the word “happy.” So why on earth would I use both the words “rich” and “happy” in a post title? Because this is about the new book How To Be Rich And Happy by Tim Brownson and John Strelecky.

I know, a title like that makes you want to ask “What the hell were you thinking?” (It’s actually my first question to Tim below.) But this is actually a book of substance and not hype. Instead of writing a normal review, I thought it would be better to interview Tim about what being “rich and happy” means.

But very quickly, here’s what you get. This is an electronic book delivered to you by instant download, but its 218 pages have the look and feel of a “real book.” It contains a tremendous amount of information, a great variety of material, and it keeps things fun. You can download the first three sections for free, and it’s backed by an amazing 12 month money-back guarantee.

It also includes:

- #1 Best Selling author John P. Strelecky’s inspirational book “Life Safari.” John’s works have been translated into nineteen languages and been best-sellers around the world.

- Tim Brownson’s critically acclaimed book – “Don’t Ask Stupid Questions, There are no Stupid Questions.”

- Access to an ongoing library of video tutorials in which John and Tim explain the exercises and findings in How to be Rich and Happy.

Update 10/9/2009: Due to numerous complaints, the price has been dropped from $97 to $47. However, it no longer comes with the two additional ebooks.

Go check it out now. Well, if you can wait a bit, read my interview with author Tim Brownson first.

Hunter: First things first, Tim – there’s no way we can avoid talking about the title. You know you were setting yourself up for ridicule by calling it “How To Be Rich And Happy.” If your book were a kid on the first day of school, it would be the one with a bowl haircut, the latest pocket protector with the memory expansion pack, and a t-shirt with a bullseye labeled “aim fist here.”

I’ve noticed that a lot of the fluffy self-help books use certain trigger words in the title to magnetically pull people in. The problem is that often there’s not enough substance inside to make it worthwhile. And readers find that an irresistible title has made them buy a book containing nothing but recycled platitudes and sales pitches for overpriced workshops.

So, when I heard that your upcoming book is titled “How To Be Rich And Happy,” well, let’s say it’s a great credit to your reputation that I didn’t immediately vomit in terror! But while I was mocking the title for the first few pages, I have to say that by the end of the book I was actually a fan of the phrase “rich and happy.”

Tell us about rich and happy. What does that mean to you?

Tim: Relieved to hear you didn’t vomit in terror, that wouldn’t be a good thing. Interestingly enough my reaction to the title was very similar to yours. When John told me he was planning a book called “How To Be Rich and Happy” I barely managed to control my mirth, as I was about to drive off the first tee.

If I hadn’t known John I would have dismissed it out of hand. Even when he sent me the draft I didn’t even read if for over a month, but when I did, I thought, wow!

The title will definitely raise a few eyebrows and some people will think it’s a scam to help me and John get Rich and Happy, but we’re prepared for that.

The point is we couldn’t think of a better way to describe what we were doing and to go all coy and bashful because we were worried about what others would think wouldn’t have served anybody. And at the end of the day who doesn’t want to be rich and happy?

Hunter: I’ve known you through your blog for a long time, but I hadn’t heard of your co-author John Strelecky. How did you decide to write it with him? What do you each bring to the table?

Tim: How I met John is really weird. I had a copy of his book “The Why Café” and wanted to ask a question. I shot him an e-mail and he responded with a reply almost immediately saying “let’s meet for breakfast.” I thought, “What the hell is this nut job talking about?” I had no idea he lived only a mile down the road, he could have been anywhere in the U.S. for all I knew!

That was over 3 years ago and we became good friends sharing a very similar outlook on life. His book “The Big 5 For Life” is one of my favorite business books of all time and one I’d encourage anybody to read.

So as I was reading the draft of the book I kept thinking “I want in on this project!” So I asked him if he’d consider letting me co-author and he said yes. Easy when you ask!

In terms of what John brings to the table. He was a very successful consultant and independently wealthy by the time he hit his early 30′s. He’s also had a lot of experience living the Rich and Happy life and spends upwards of 6 months per year traveling because that’s what he loves to do.

I’ll let you judge what I bring! A funny accent maybe?

[Hunter's comment: Tim is being a bit modest here. You can read more about him on the About page of How To Be Rich And Happy.]

Hunter: Your book’s introduction is bound to remind people of Napoleon Hill’s classic Think And Grow Rich. That’s a book I enjoyed very much, though like most classics, it’s sorely dated. In what ways would you say your book is similar to TAGR, and how is it different?

Tim: John loves TAGR and I am more ambivalent toward it probably because it is so dated now and I can’t remember it that clearly.

There has been a conscious effort by us both to make this a process that people can follow easily. We did 6 or 7 rewrites in the last 3 or 4 months to make sure the book “flowed” for people. In that way I guess it is a bit like TAGR. I actually received a DM on Twitter from one of my own favorite authors in the UK, a guy called Michael Heppell saying he thought it was like TAGR for the 21st Century.

[Hunter's comment: Darn, he stole what I was going to say in my testimonial! :) ]

The differences are tricky because it’s about 4 years since I read TAGR, but I have no recollection of the importance we place on values and understanding what your own core values are. I could be wrong on that though because I have read one or two books in the meantime.

Hunter: Who is your book meant for? If you come across a burned out lawyer who just can’t take another day of work, a single mother who dreams of the day she can spend more quality time with her kids, and an aging idealist who never figured out what he wants to do with his life, who are you going to recommend your book to?

Tim: Are you ready for a huge cop out? All of them! Because what we do starts at the level of identity and ascertains what drives somebody at an unconscious level it can work for literally anybody that applies the formula to their life. Obviously the path will be different for different people, but I would be lying if I said it would benefit one type of person more than another and that is quite deliberate.

Actually scratch that, it will benefit anybody that is actually prepared to do what is necessary. Anybody thinking of buying it and hoping they will get Rich and Happy purely by reading it, is in for a huge let down and I’d advise them to save their money. One of the positive side effects of the price is we know we’ll get a higher than average percentage of people doing the work.

Hunter: I know you’re an NLP Master Practitioner, but my knowledge of NLP is pretty much limited to what the acronym stands for – neuro-linguistic programming. Does your book teach any NLP techniques, or is that something you need to hire a high-priced shrink for?

Tim: LOL, not many high priced shrinks use NLP although some of the processes are starting to be picked up and move into the main stream.

There is plenty of NLP in there although it may not always be visible as NLP to the casual observer. There are some obvious techniques like anchoring, reframing and using submodalities to help the reader change their subjective experience about an event and there is also some subtle use of language patterns designed to get people to do the work!

Hunter: Many parents tell their kids they can grow up to be president if they put their mind to it. Is that true?

Tim: On a local level I think it’s perfectly true. However, on a global level it obviously cannot be true, there is only one President. I think it’s important to encourage kids to believe anything is possible within physical reason.

I much prefer clients that come to me have outrageous goals than puny simple goals that will probably happen by default. The latter have usually had their dreams knocked out of them as kids by constantly being told to, “be more realistic” As one of the chapters says, “realism is for accountants,” and in my opinion it stifles creativity and kills hope.

Hunter: How do you know your formula can work for someone who is sincere in their desire to apply it? Don’t we all vary dramatically in our strengths, interests, assets, connections, opportunities, etc? So how can there be one formula that works for everybody?

Tim: Because the formula is dynamic and will vary from person to person. Our starting point is to say “Look, we don’t know what Rich and Happy means to you. We don’t know what your core values are and we don’t what your belief system is like. However, we can show YOU how to find that stuff out and start to lay the foundation for moving forward.” What we do that in my experience a lot of self development books don’t do, is explain how this stuff works and we back up a great deal with a lot of cutting edge medical and scientific research.

Not only that, but it’s the blueprint I use with clients so I have first hand experience of knowing it can work across all types of people.

Tim Brownson is a Life Coach out of the UK but now living in Florida and with clients all over the globe. He runs the blog The Discomfort Zone where he takes a light-hearted, left field approach to self-development and refuses to take himself too seriously.

His latest book How To Be Rich And Happy is now available for the bold and daring.

The Zero Hour Workweek

Sunday, September 20th, 2009

Hot off the press, it’s Jonathan Mead’s free ebook The Zero Hour Workweek. Boy, the workweek keeps getting shorter and shorter, doesn’t it?

Actually, the zero hour thing means that when you love what you do, work doesn’t feel like work. Jonathan says that he can no longer tell whether he’s working or playing. How cool is that?

What’s inside: how he gained over 10,000 blog subscribers, became a regular writer for a top 50 blog, and created a full time income online. And then, of course, how you can do the same with what you love to do.

He also includes case studies of Danielle LaPorte, Chris Guillebeau, Glen Allsopp, Nathalie Lussier, Cody McKibben, and Charlie Gilkey. It’s hard to imagine someone not liking this ebook.

The Meaning Of Life

Saturday, September 12th, 2009

I’ve got a guest post up on IttyBiz about the meaning of life.

It was originally titled “Planning For The End Of Your Ittybiz,” but it’s really not specific to business at all. It’s about what you’ll do once you no longer have to do anything.

Stop by and get some life advice from the Dalai Lama, Thomas Jefferson, Steve Pavlina, Tim Ferriss, Neo, and Ferris Bueller.

It’s Time To Reclaim Your Dreams

Tuesday, February 10th, 2009

Reclaim Your Dreams

Are you living your dreams? Most people don’t even remember their dreams. They’ve buried them under a pile of excuses, disillusionment, and social conformity. Jonathan Mead wants to help us escape the grind and live by our dreams, with his new ebook Reclaim Your Dreams: An Uncommon Guide to Living on Your Own Terms.

When I come across ebooks like this, I often buy them because I think this is a hugely important topic. At the same time, because so much has been written about this topic already, it’s really hard for any new ebook to stand out.

So I bought it, not really knowing if it would be different from what I’ve read already. After all, it was only a few weeks ago when I read Career Renegade, a pretty darn thorough guide to making a great living doing what you love. Would Reclaim Your Dreams really be that different?

As it turns out, yes. Reclaim Your Dreams is very different from the other books I’ve read because it focuses on the “softer side,” if you will. Recognizing that a one-size-fits-all solution is no good, Jonathan takes us through the process of first creating space for our dreams to breathe and grow, then figuring out what they actually are (not what someone tells us they should be).

“Once I started seeing through the eyes of my heart — instead of a socially-conditioned lens — things started to transform dramatically.”

- Jonathan Mead

He talks about how we’re brainwashed, we’re giving away our power, and our minds are constantly conflicted. I’ve recently written about how I’ve felt conflicted between what I called lightworking and neutralworking, between making a living and being who I want to be. Jonathan knows how important it is to integrate your heart with your mind.

“Integrating your heart and mind is the main goal of this book. I’ve struggled with this a lot myself. I know how painful and discouraging it can be. If I can help you with anything, I want to help you with this.”

- Jonathan Mead

So I see this as the perfect complement to Career Renegade. It’s not going to tell you the specifics of how to make money, but it will bring you clarity and stop you from getting in your own way.

You’ll learn how to figure out your dreams, your purpose, and your values. You’ll learn how to overcome uncertainty, reclaim ownership of your time, and create your dream sanctuary. You’ll even write your own personal manifesto.

I’m still in the early draft stage of most of the exercises, but I did the one about finding your values. I had seen this particular exercise before, but I had never felt compelled to do it until now.

Jonathan suggests limiting your list to at most seven values–the seven that are most important for you to align your life with. Here’s what I came up with:

  • freedom
  • abundance
  • creativity
  • authenticity
  • knowledge
  • playfulness
  • contribution

I’m not completely happy with this list. Freedom and abundance are very similar, at least to me, so can I eliminate one? But they each have critical elements that the other one doesn’t. What about combining authenticity and knowledge into truth? But then that’s not really specific enough. Is playfulness really important enough to be on the list? More important than “not being a jerk?” Do I really care that much about contribution?

Still, having a good first draft is a lot better than what I had before, which was nothing. Thanks, Jonathan! Now I need to improve my alignment with these values.

This ebook is beautifully written, and it has a fantastic design that Jonathan did himself. I think you’ll find it very unconventional and inspiring. But don’t dally–Reclaim Your Dreams is only available at a discounted price until Friday.

Lightworkers, Darkworkers, And The Other Kind

Wednesday, January 28th, 2009

Lightworker and darkworker

At well over 5,000 words, this post is an absolute monster. I’ll hold off on posting for a while, to give you enough time to absorb it. And I hope you will, because this is definitely an issue where you want to know where you stand.

Are you a lightworker or a darkworker? You’d better know the answer. After all, it’s one of the most important decisions you could ever make. It affects everything about you, from how you see the world, to how you treat people, to how you make a living, to possibly what awaits you in the afterlife.

But are lightworker and darkworker the only two options? Could you simply be unpolarized, not having chosen one or the other? Or could you be a third type that hasn’t been mentioned yet?

OK, let me slow down here, because I know I’ve lost some people already.

The terms lightworker and darkworker have different definitions depending on who you ask, and I think it can be helpful to look at the distinction from multiple angles. For example, if someone with a lightworker personality resorts to doing a darkworker job because they need the money, what is their real type?

Anyway, lightworker and darkworker are roughly synonymous with good and evil. They reflect the orientation of your morality, and therefore how you live your life. (I sometimes call them whitelighters and darklighters, but I’ll stick to the more common terms here.)

While these terms are sometimes used with spiritual connotations (i.e., “you have a lightworker soul”), I’ll be talking about them from a more down to earth perspective, mainly in terms of how we make a living. (If you’re interested in the spiritual side of this, I can refer you to Akemi Gaines. Start with her recent post Soul Shifting And the Light Ascension Of Maybe 2012. While it’s not exactly about lightworkers and darkworkers, it’s relevant enough, and it’s certainly drawing lots of attention.)

We’re all here on this earth to do something. Everyone is different, but we all want to do our work, or fulfill a purpose, or create value, or if nothing else, then at least live our life. And while it’s important to figure out the specifics of what you want to do, it’s even more important to determine your intentions that set the stage.

In whatever shape or form, lightworkers are here to serve the greater good, though they also want to take care of themselves. On the other hand, darkworkers are here only to serve themselves, and have no problem with sacrificing the greater good if it gets in their way.

The concept of polarization refers to how far you lean to either side. Most people have both lightworker and darkworker tendencies, but they don’t mix well together. If you try to be both a good lightworker and a good darkworker, you’ll be terrible at both.

A mass can be positively charged, negatively charged, or neutral. Whether it’s positive or negative, it can only become stronger by polarizing further in that direction. If it mixes with some of the opposite polarity, its charge weakens. Too much of the opposite polarity, and it becomes inert and powerless.

Many people are quick to call themselves lightworkers, but they’re not really polarized in that direction. Someone who’s just a little bit lightworker is no lightworker at all. That doesn’t mean they’re a darkworker; they’re just unpolarized.

So that’s how it goes, according to most people: you’re either a lightworker, or a darkworker, or unpolarized.

I’d like to propose another type. This kind of person is halfway between lightworker and darkworker. And they aren’t unpolarized; this is actually a third direction you can polarize in.

For lack of a better word, I’ll call these people neutralworkers. Yeah, it’s not catchy, but it will do. Zombieworker sounds insulting. Grayworker sounds cheesy, and also sounds like it means “a little dark,” which isn’t the case. Clearworker sounds good, but it’s confusing because it implies mental clarity, not to mention that clear technically means transparent, not colorless (cherry jello is clear, even though it’s red). Transparentworker and colorlessworker both sound ridiculous. Plainworker isn’t bad, but it sounds like someone who works on planes. So I’ll go with neutralworker for now, but feel free to suggest another word.

It’s easy to understand the difference between these types when you look at how they make a living.

  • Lightworkers focus on earning money.
  • Darkworkers focus on taking money.
  • Neutralworkers focus on getting money.

Said another way,

  • Lightworkers focus on creating value.
  • Darkworkers focus on stealing value.
  • Neutralworkers focus on hacking value.

Simple enough, right? Let’s take a closer look at these types.

Lightworkers

“In this life we cannot do great things. We can only do small things with great love.”

- Mother Teresa

Lightworkers love creating value. While they want to benefit from their work, they want to feel that they earned their money by doing something good for the world.

If somebody gets a paycheck, then they must have created value. Otherwise, what is the other person paying them for? However, to a lightworker, it’s not enough to just do what their boss considers to have value. Their work needs to be meaningful to them.

Lightworkers aren’t so “holier than thou” that every single thing they do has to have an earth shattering grand purpose, but they’re generally focused on making the world a better place. What exactly does that mean? We’ll see later that this is very subjective, but what matters is the lightworker’s intention.

Being a lightworker doesn’t have to mean being a martyr. If you want to make everyone better off, remember that “everyone” includes you. Lightworkers should strive to meet their own needs as well as society’s.

Darkworkers

“Success is the sole earthly judge of right and wrong.”

- Adolf Hitler

Darkworkers are always looking out for themselves, so they don’t care about creating value. If they happen to create value, so be it, but they’re just as willing to mooch it or steal it as they are to create it.

They’re not necessarily set on destroying society, but their only desire is to serve themselves. Whatever gets them what they want, that’s what they’ll do. If innocent people get hurt, that’s perfectly acceptable.

Think of it this way. Most people think it’s perfectly fine to eat animals. We’re at the top of the food chain, so we’re supposed to eat lower forms of life. But darkworkers take this concept and apply it to other people. They see everyone else as lower forms of life, available for their consumption.

To some extent, I can agree with that. Just now, while I’m typing this, I got an email from a reader. This person had opted into my newsletter, so of course he automatically got an email asking him to confirm his request. You know, the usual double opt-in deal. But instead of clicking the link to confirm, he replied with this:

GO **** YOURSELF *****

Yes, it was large bold red font in all caps, only his version didn’t have any asterisks. What a perfectly reasonable response to an opt-in confirmation. Do I think people like this are a lower form of life? You know, I might even put them below snakes. It would be justifiable to become a darkworker who targets people like this, but I wouldn’t do it. I’ll explain why later, when I give an argument against darkworking.

Neutralworkers

“Another day, another dollar.”

- The Neutralworker’s Motto

This is a term I’m just making up, but it’s hard to deny that these people exist. They don’t feel the need to create value, and they won’t resort to stealing it. Instead, they’ll just hack it, playing the system and taking the path of least resistance.

This is based on the idea that the value you provide is judged by other people, not by you. If someone hires you to do something, it has value to them, so they’ll pay you for it. It doesn’t matter if you think it has value. A neutralworker does a job just for a paycheck.

One example of this is often seen in the “make money online” crowd. Lots of people want to make money online by doing whatever works best. So instead of doing something they think is valuable, they find a high-paying keyword like mesothelioma, and base their life’s work on that. They set up a site that looks like my funny quotes pages. They make the site as ugly as possible so visitors will want to leave immediately, hopefully by clicking on an obnoxiously placed ad. (Incidentally, I created my quotes pages long before AdSense existed, so this isn’t a pure example of neutralworking.)

Is creating spam niche sites useful to society? No, but it works, and no one was hurt. No one did anything wrong or illegal. Why do you need to be a hero, when an easier way is available? In fact, the neutralworker path is the easiest way to make money, as long as you have the emotional deadness required to avoid wanting to do something useful with your life.

“If you don’t monetize a visitor one way, convert her into dollars another way!”

- Affiliate Masters Course

Years ago, someone I worked with was trying to get a top secret clearance, thinking that it was the best way to get ahead. But you can’t just go out and get a top secret clearance; you have to find an employer who (1) will hire you without one, and (2) will pay to get you one. Not easy to do.

This guy was staying in contact with his friend, an accountant who was close to getting his top secret clearance. One day this friend called. He had just gotten his clearance, and his salary had gone from $80,000 to $140,000, literally overnight.

These results aren’t typical, but to a neutralworker, this shows that clearly the best career move you can make is to get a top secret clearance. So you do whatever puts you in the path of one, accepting jobs based on their likelihood of ultimately leading to it. Forget about learning how to do your job better. Anything you do that you think makes you a more valuable employee has a negligible effect compared to being in the right place at the right time.

Another example of a neutralworker is the husband in Rosemary’s Baby. In exchange for a much-needed boost to his acting career, he agreed to let Satan impregnate his wife with the Antichrist, on the condition that she wouldn’t be hurt. Lovely.

Counting cards in blackjack, day trading, black hat SEO techniques, moving piles of money around–this is all about finding a way that works. No real value created, but none taken away. They’re just exploiting gaps in the system.

“Stop going for the easy buck and start producing something with your life. Create, instead of living off the buying and selling of others.”

- Carl Fox, Wall Street

It’s all about intentions

Sometimes it’s obvious whether someone is a lightworker, darkworker, or neutralworker. But many times it’s not. Where exactly do you draw the line?

“It’s not our abilities that show what we truly are, Harry. It’s our choices.”

- Albus Dumbledore

Paul Piotrowski at Inspired Money Maker has thought a lot about the difference between lightworkers and darkworkers, and concluded that it comes down to the intention you hold. In other words, there’s not an official list of lightworker jobs and one of darkworker jobs, because it depends on your perception of your work.

That seems right to me. For one thing, it explains why two people can perform the same job and see it completely differently.

You may have heard this story before. There are different versions of it floating around, and sometimes the moral of the story is different. But here’s the first version I heard 12 years ago, from Randy Pausch:

A gentleman walked past two guys who were laying bricks. He approached the first bricklayer and asked “What are you doing?”

The first bricklayer said, “Well, I pick up bricks from here, and take them over there. I get cement from over there, mix it with sand and water to make mortar, and use it to hold the bricks together. Then I come back here to get more bricks.”

He then asked the second bricklayer the same question.

The second bricklayer said, “I’m building a cathedral.”

Both were doing the exact same thing, but their intentions were different. The first was a neutralworker, doing the job to make a living. The second was a lightworker, doing what he could to create value. A third bricklayer could potentially have been building a fortress from which to launch a war against all living things, and that would make him a darkworker.

So bricklaying or any other job isn’t inherently light, dark, or neutral. It’s up to the intentions of the person doing the work.

The stock market is mainly used for neutralworking. People put money in, let it sit there, and make a profit (hopefully). It’s not good or bad, it just is. And yet it provided perfect opportunities for both lightworker Warren Buffett and darkworker David Schirmer. It all comes down to intentions.

(Intentions are sometimes a fuzzy measure because evil people often don’t think they’re evil, and because sometimes it’s necessary to kill for what is arguably the greater good. Were the Jedi evil for attempting to dethrone the Republic’s democratically elected leader without cause? What about someone who assassinated George W. Bush to end the war in Iraq? What about the European settlers wiping out the native Americans? The American colonies seceding from Britain? America dropping the bomb on Japan? What is the greater good? It’s hard to say, but let’s try to keep it simple here. (He says in a 5,000 word post with nested parentheses!))

Splitting your polarization

Good and evil
This picture is sending mixed signals, an example of split polarization.

People are often tempted to mix lightworking and darkworking. This is really dangerous. You’re much better off making a choice and sticking with it.

“Daniel-san, must talk. Walk on road, hmm? Walk right side, safe. Walk left side, safe. Walk middle, sooner or later, get squished just like grape. Here, karate, same thing. Either you karate do ‘yes’ or karate do ‘no.’ You karate do ‘guess so,’ squish, just like grape. Understand?”

- Mr. Miyagi

You can’t build homeless shelters by day, and kidnap billionaire heiresses by night. It doesn’t work that way. You can’t shift your intentions from one extreme to the other and expect to do well at either end. Splitting your polarization that much will cause you to suck at both lightworking and darkworking.

Good and Evil Homer

One of the most unpolarized people of all time is Homer Simpson (son of Abraham Simpson). And because he was all over the place, he was horrendously ineffective. He started his own security company because he saw it as “a way to combine my love of helping people with my love of hurting people.” It was no surprise that he got mixed results, making lots of friends as well as lots of enemies, being good enough to replace the police force but greatly overstepping his bounds, and receiving lavish praise as well as death threats from the mob.

OK, but what about being mainly a lightworker, and just doing a little harmless darkworking on the side? Maybe you’re generally a good person, but now and then you see an easy opportunity to break the rules for your own gain, without really hurting anyone. Should you do it?

The real damage is not in the act itself, but in the effect it has on your intentions. A lightworker can’t act as a darkworker “just this once,” then go back to how they were before. Once you cross the line, you’ve become unpolarized. You can repolarize in time, but now there’s a risk that you might not.

“You can look the other way once, and it’s no big deal, except it makes it easier for you to compromise the next time, and pretty soon that’s all you’re doing; compromising, because that’s the way you think things are done.

You know those guys I busted? You think they were the bad guys? Because they weren’t, they weren’t bad guys, they were just like you and me. Except they compromised…once.”

- Jack Bauer

An argument against darkworking

Let’s say you’re trying to decide whether to become a lightworker or a darkworker. Your sense of ethics is very flexible, so you think you could go either way. And you decide to become a darkworker. Specifically, a car thief. You think you’d be good at it.

But deep down, you’re really not fully polarized as a darkworker. You can rationalize stealing cars by saying that it mainly just hurts the insurance companies. Occasionally someone catches you stealing their car, so you have to pull a gun on them to scare them off. And while you don’t like doing that, you figure that it’s not really that bad.

But what happens when the cops come after you one day? Are you going to kill them? Because that’s what you’d have to do. But no, you couldn’t possibly bring yourself to do that. And that’s the problem. Because to be an effective darkworker, you need to act like a darkworker all the time.

Tony Montana and Darth Vader were both highly effective darkworkers because they were highly polarized. They never hesitated to do what a darkworker would do in any situation. And they were both brought down because they slipped up once, by acting like a lightworker.

If you think it would be cool to be Al Capone, before doing anything, first ask yourself if you’re capable of being that polarized as a darkworker. Are you willing to do whatever it takes to help yourself, no matter who it hurts? Because that’s what you’d have to do.

Society and its laws are highly biased against darkworkers. You can only go so far down the darkworker path without breaking the law, because the law is meant to protect the society you’re trying to abuse.

There are some exceptions. A darkworker can be very successful as a politician, if they can learn to gain a lot of power within the confines of the law. But generally, the law will greatly hinder your darkworking efforts.

When you go partway down the darkworker path, and you reach a point where you can’t proceed legally, you have a choice to make. You can either stay there and accept the limitations, or you can keep going. But if you decide to keep going, you can’t ever change your mind and expect society to welcome you back with open arms.

Here’s a spoiler alert, as I’m about to reveal the ending of The Fatal Equilibrium, a 1985 murder mystery novel by Marshall Jevons. (And as a side note, it’s a very interesting book. Marshall Jevons is the pen name of economics professors William Breit and Kenneth Elzinga, and this entertaining but educational murder mystery is actually used in college economics classes.)

In this book, a professor of anthropology decides he needs to write a terrific book to become famous. When he finds he no longer has the time or the dedication to do the necessary research, he decides to just fabricate his data, figuring no one would have any way of knowing. Thus, he commits a single act of darkworking.

Except it doesn’t stop there. A whiz kid in the economics department reads the book and figures out that the data doesn’t make sense, so he decides to blackmail the professor. The professor is thereby forced to commit more and more acts of darkworking to maintain his cover. At last he realizes that he just can’t polarize himself enough to be a good darkworker, so he jumps off a ship into the cold, dark ocean, having left this confession letter behind:

“…The terror of being exposed as a fraud outweighed the terror of murdering others to keep from being discovered. Once the decision was made to protect myself, my career, and all that had any meaning to me, I went about the business of murder in the most systematic and disciplined manner. Killing another was not pleasant. It was simply necessary. As I saw it then, and as I see it now, there was no other recourse.

I had, of course, hoped Dennis Gossen’s dispatch would end the matter…But I was not yet totally secure…I had to put Bell out of the way quickly…Barrett had to go too…Your party provided the opportunity for me to steal Melissa Shannon’s gloves in order to implicate her…After Melissa Shannon was convicted, I thought the danger to me was over.

…[But] I noticed you reading and I saw you suddenly sit bolt upright. When you left the Reading Room, I looked at the book you left behind and realized you were reading the same pages in my book that had aroused Gossen’s suspicions. I still do not understand how economics could uncover the fact that I had falsified my data, but I knew you were onto me.

…I thought briefly of killing you, Henry, to protect my reputation. But sooner or later my duplicity would be discovered again by another Spearman or Dennis Gossen who happens upon my book. So I have come to an end. Once again there is only one clear alternative.”

So instead of doing a lot of harm as a darkworker, only to quit that path after you finally admit that you don’t have it in you, do yourself and everyone else a favor, and resolve never to start down the darkworker path. If you have any sense of ethics, this should be easy.

Choosing between lightworking and neutralworking

OK, if darkworking is off the table, what are your choices? Being polarized as a lightworker will make you the best lightworker you can be. Being polarized as a neutralworker will make you the best neutralworker you can be. And being unpolarized will let you freely drift between them, experiencing some benefits of each, but without becoming optimal at either.

While it’s potentially dangerous for a darkworker to do some lightworking, and it’s extremely dangerous for a lightworker to do any darkworking at all, it’s much safer to do some neutralworking. Both lightworkers and darkworkers are free to dump their money into an index fund, passively collecting money without jeopardizing their polarity. Your polarization simply indicates your overall focus, rather than dictating every single action.

Being unpolarized offers the most flexibility, so that might seem appealing. However, choosing to be either a lightworker or a neutralworker would let you direct your efforts consistently, and would theoretically lead to better results and life satisfaction. Still, it’s hard to choose one, because they both have significant downsides.

The downside of being a lightworker

Although it’s easy to think that lightworking is the best path, it has a very definite downside. That downside was shown quite well by Mary Ulrich (no URL given), in her comment on Leo Babauta’s The Culture of Free, and The Power of Less. Leo said he was a proponent of free information, but he meant free from copyright, not free of charge. For example, he sold an ebook, but gave his customers the right to distribute, copy, and reuse it.

Many readers, including Mary, misunderstood him, and thought he was saying that people should work for free. But while this comment was based on a misunderstanding, it demonstrates a common plight of lightworkers:

“Sorry Leo, but I still don’t understand your concept of FREE.

I’ve been a volunteer most of my life because my oldest son with the label of autism needed me to do the things I did.

Now as I am approaching 60 years old, I have lots of plaques and awards of appreciation, but no retirement income. If I am lucky, I might manage enough social security quarters to get the minimum payment and be able to afford some health insurance.

I am often in a room of professionals who are all paid to be at the meeting, and I am the only parent–the non-paid person. I know what I do is important, I know I have made a difference in people’s lives, but I can’t seem to be able to make a salary to save my life. There are advantages, I can say things that need to be said and not worry about my boss censuring what I say. Because of that I have made significant change. Fortunately, my husband supports my ‘volunteer habit’ and we are doing OK, it’s not like we are living on the street. We recently went to visit my youngest son’s new in-laws in another country and saw poverty like I have never seen before. I know I have many things to be thankful for.

I understand Mother Theresa, the joy of service, and have heard all the platitudes about being rewarded in the next life…. But, If I am going to write a book, this one time I want to get paid. Our society measures success with dollars. Somehow, I have to figure out how to support my oldest son after we die. So, even if it is just once, so I can know that my life work has had value in the traditional sense, I would like to be able to get a paycheck.

Another parent friend always kids me, ‘Even prostitutes get paid.’ and then I always feel like a doormat because I know the professionals are using me.

Leo, I am benefiting from your ‘free’ advice, so I thank you, and I am thrilled it is working for you, but my perspective must be upside down or something, because I can’t figure it out.

Thanks for any suggestions. Mary”

- Mary E. Ulrich

Wow! I don’t fully understand her situation, but clearly she resents some aspects of being a lightworker. Although her work has value to her and some other people, it’s not received well by society overall. Let’s look at what she said, and see the pros and cons she’s experiencing as a lightworker.

Pros:

  • Doing what her autistic son needs her to do
  • Knows she’s making a difference in people’s lives
  • Can say things that need to be said
  • Has made significant change

Cons:

  • Can’t seem to be able to make a salary
  • No retirement income
  • Might not be able to afford health insurance
  • The only one in the room who’s not being paid
  • Resents that society measures success in dollars
  • Resents that her work has not had value in the traditional sense
  • Doesn’t know how to support her autistic son after she dies
  • Even prostitutes get paid
  • Feels like a doormat because she’s being used

Unfortunately, just because your work is valuable in your eyes, that doesn’t mean society will agree. Lightworkers are generally the most underpaid group, from their perspective, because other people don’t necessarily share their values.

The downside of being a neutralworker

By being a neutralworker, you’re optimizing your life around what society wants. Although your work has no particular value to you, apparently it’s really valuable to some people, and they’re the ones who write the checks. Neutralworkers are generally the most overpaid group, from their perspective. After all, if they don’t think their work has value, they’re lucky that some people disagree.

Still, if you have a need to actually do something with your life besides just getting a paycheck, neutralworking will really wear you down. If your job is just a machine for converting time into money, you’re living like a robot. Or like a bank robber, where the plan is to get in, get the money, and get out (the only difference from a real robbery is that you’ve been invited to rob the bank). Maybe one day you’ll wake up and wonder, “Is this really all there is to life?”

So, what’s it gonna be?

It would theoretically be best to polarize as either a lightworker or a neutralworker. There are disadvantages to both, but if you commit to one direction, you’ll do a much better job of following it. A lightworker can’t be such a great lightworker if they’re constantly distracted with learning the money-making secrets of neutralworkers. And a neutralworker can’t be such a great neutralworker if they always feel guilty about not doing enough with their life. Both of them need to tune out any impulses that would weaken their polarity, or they’ll end up chasing two rabbits, both of which will escape.

But so far, I haven’t been able to polarize as either a lightworker or a neutralworker, because when I think about how they’ll play out, neither one is acceptable. Consider this hypothetical tombstone:

“Here lies neutralworker Hunter. He did a satisfactory job writing software. Good attendance record. Slight attitude problem.”

Gee, that was worth incarnating for! On the other hand, it could look like this:

“Here lies lightworker Hunter. He did what he thought was important, but it wasn’t valued by society. Still, he was one of the nicest homeless people you’ve ever met.”

Now that’s even worse. I’m not going to be a martyr.

And while I’ve ruled out darkworking, the corresponding tombstone might look something like this:

“Here lies darkworker Hunter. He showed promise at first, but eventually he found that he didn’t have the resolve to follow through, and he was brought down by his own people. P.S. We don’t like darkworkers anyway.”

Steve Pavlina says to do what you love, even if you end up homeless. Sorry, but that’s not an option for me. Some “make money online” types say that links are what matter, and nothing else. Maybe they mean that’s all that matters for making money, or maybe they mean that’s all that matters in life. Anyway, it’s better than being homeless, but it’s a shame to waste your life on something so shallow.

If there’s a readily available job that lets you do your lightworker work, great. But there might not be. I bounce back and forth between lightworker and neutralworker, trying to do what I can with both. But constantly shifting your focus between creating value and getting money is extremely disruptive. It’s hard being a double agent.

The most direct solution would be to make money as a lightworker, but that’s easier said than done. However, these resources will help:

Tim Ferriss found a different way to solve the problem. I’m not a mind reader, so I can’t be sure about this, but it seems that he automated his paid neutralworking to free up time for his unpaid lightworking.

He created an automated system for running a nutritional supplement business in a way that would provide passive income. I’m guessing he would see this as neutralworking. Not having to trade his time for money, he’s now free to do what he would probably consider lightworking; conducting experiments in lifestyle design and sharing them with the world.

If you want to learn how he did it, he has a great book called The 4-Hour Workweek. But be warned that it’s much harder to do this than it seems. Before you get your hopes up, read Why We’re Failing The 4-Hour Workweek!

Here’s the part where I’m supposed to wrap things up with a neat conclusion, but I don’t have one. As Ashley Brilliant said, “I don’t have any solution, but I certainly admire the problem.”

At least I can clearly see why I feel torn between different things; it’s because I have a mix of lightworker, neutralworker, and even some darkworker tendencies, and I haven’t been able to polarize.

What is your polarity?

This post is part of Jeremy Day’s group writing project on creating value.

The Genius Within You

Monday, August 4th, 2008

I just finished reading Stephen Martile’s free ebook The Genius Within You: How to uncover your inner genius, natural ability and life purpose. At 16 pages, it’s a quick, fun read with a couple of original illustrations and Steve’s poem “The Greatest Gift.” I always like ebooks about life purpose, and if you do too, take a few minutes to read this.

Note to self: need to think of a phrase to start ebook reviews with other than “I just finished reading…”

How To Finally Find What You Love To Do And Get Paid For Doing It

Thursday, July 10th, 2008

How To Finally Find What You Love To Do And Get Paid For Doing It

Brian Kim has written a new ebook called How To Finally Find What You Love To Do And Get Paid For Doing It.

6 months ago I mentioned Brian in my post Priority #1: Find Your Calling. Brian had written a post about how to find what you love to do, and I thought it was very insightful. That post now has 180 comments on it, and more than half of the emails that Brian gets are about that topic. Because of the huge demand for this kind of knowledge, he wrote an ebook about it so he could go into much more detail.

I can’t overstate how important it is to find what you love to do (something that can be made into a viable career). I’ve written about this before in Priority #1: Find Your Calling and Other People Will Reveal Your Calling, If You Listen. Over time, I’ve come to have a much better idea of what I want to do with my life, but I wish I had gotten started at 22 instead of 32.

Have you found your passion? If not, don’t waste any time getting started. This ebook is the best way I know of to do that. (In fact, it’s going on my Resources page.)

The one thing I didn’t like is that pages 5 – 14 of the 52-page ebook are about why it’s important to find what you love to do, and why it’s hard to find it. It sounds like sales copy, and while I think it’s very good sales copy, if you’re reading it then you’ve already bought the ebook. I would have greatly shortened that part.

But once you get past that, it’s very good. Obviously, this is going to be a highly personalized thing. So Brian doesn’t just come out and say “[insert your name here], you should do this: [insert your true passion here].” Instead, he presents you with a bunch of introspection exercises and helps you identify your ideal career as either an employee or an entrepreneur. One thing I have to say here is that these exercises will require a lot of thinking and a lot of writing. If you skip over them, you’re only getting a small fraction of the value of the ebook.

It’s priced at $24.95, but it’s currently offered at a 20% discount ($19.95). There’s an affiliate program that pays 50%, and a 60-day money back guarantee. If you buy it through my link, you’ll get two extra bonuses:

BONUS #1: ($12 value) Get a FREE Copy of “The Introspection Workbook” – Use it to help discover the kind of work that’s suited just for you!

BONUS #2: ($12 value) Get a FREE copy of this special report: “3 Real Life Stories Of Those Who Did It” – Read the real life stories of those who have managed to find what they love to do and got paid for doing it! See how they used the information in the book to do so.

My suggestion is to buy it if you think the dedication sounds like it was written for you:

“This book is dedicated to all those who have that inkling feeling within them that they can do so much more with their lives, if they can only find out exactly what that is.”

- Brian Kim, How To Finally Find What You Love To Do And Get Paid For Doing It

Buy Now

What Color Is Your Focusing Crystal?

Thursday, March 6th, 2008

Darth Vader and Luke Skywalker
Image from Star Wars: Episode VI – Return of the Jedi (1983)

This post is for Ian Denny and Nez, who managed to turn a Harry Potter post into a Star Wars post with comments here and here.

Anyone who was alive in the 80s will recognize the Star Wars lightsaber, an elegant weapon for a more civilized age. It works by using a focusing crystal to compress energy into a blade.

All Jedi students (good guys) have to undertake a particular journey. It is considered a rite of passage, and part of the trials for becoming a Jedi. It is long and perilous, and a time for introspection. At the end of this journey, the Jedi student reaches some caves where Illium crystals grow. They choose one that they will later use as the focusing crystal for their lightsaber. The Jedi lightsabers are all different colors because of natural variations in these crystals.

The Sith (bad guys) do not take part in such a ritual. They use synthetic crystals, which are always red because of how they are made. This spares them the long trek to find a crystal, but it also deprives them of the self-reflection they would have done. The synthetic crystals can be more powerful but are not as pure as the natural ones.

In 1968, when people said “I’m tired of this job, I’m going to bail out,” Richard Bolles jokingly asked “What color is your parachute?” Of course, this later became the title of his bestselling book on finding a career path. The book calls for focusing on yourself before focusing on the market. Most people haven’t taken the time to do a self-assessment to identify their interests, skills, talents, and personality traits. But only by doing so can we learn our true colors.

Is it worth taking the time to do some soul searching to find out who you really are? Or would you give in to the dark side if it meant saving effort and gaining power?

(Note to Star Wars buffs: The information contained here is highly subject to dispute. There are many different variations out there depending on the source, so let’s not get hung up on the details, OK?)

(Now that I think about it, I remember Star Wars being mentioned in a self-help book I read years ago. The author was reluctant to see “Return of the Jedi,” but happily changed his mind when his kid told him that what he writes about is exactly like what the Jedi teach. Does anyone know what book that is?)