In my review of Secrets of the Millionaire Mind, I basically just said “this is awful, don’t buy it.” I didn’t expect that review to get much attention, but it did. There was a lot of discussion in the comments about how much your mindset matters compared to the more tangible things.

I think mastering the inner game is hugely important; I just don’t think that book was very helpful in this regard. But today I came across something that is.

Mary Anne Fischer’s site is called i Profit On Purpose, and there are a couple of double meanings here. The lowercase “i” is for “internet,” as in i[insert Apple product here], and “on purpose” refers to life purpose. So it’s about consciously creating an online business that fits with who you are.

She has a free ebook called “What Everybody Ought to Know About Making Money Online.” It had been on my list of things to read, but I didn’t get around to it until Michael Martine gushed over Mary Anne in his latest Remarkablogger newsletter.

He got an early look at her not-yet-launched program and loved it. And while I haven’t seen her program, I can tell from her ebook that she knows what she’s talking about. She talks about things like core strengths, core genius, and the “you” factor, putting it all together to help you create an online business that’s both profitable and enjoyable.

I read through it pretty quickly because I’m trying to leave town, but I saw it as a very extensive overview of the personal considerations that most people ignore when building an online business. I’m very curious to learn more, and I hear from Michael that a lot more is coming.

If you get on her list, you’ll have a chance to win a full scholarship to her program when it launches, but the deadline is 1 AM EST Sunday morning. Sorry for the short notice, but I just discovered it myself.

Let me ask a very loaded question to get some conversation going: do you think an online business should take your passions, strengths, and life purpose into account, or is it better to follow a one-size-fits-all solution?