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Tim Ferriss wrote The 4-Hour Workweek. Then I wrote Why We’re Failing the 4-Hour Workweek. Now Jonathan Mead has written The Lie of The Four Hour Work Week. And I in turn will respond with The Lie of the Lie of the 4-Hour Workweek.

Just like Jonathan isn’t really accusing Tim of lying, I’m not really accusing Jonathan of lying. It just makes for a nice title. Plus, it sets up my critics to call their rebuttal post The Lie of the Lie of the Lie of the 4-Hour Workweek.

Tim says that we should find a way to not have to work so much, so we can do what we want. Jonathan says we shouldn’t think of work as something to avoid, but something that’s sacred, that lets us provide value and make a difference.

I agree with much of what Jonathan said. In fact, the only thing I really disagree with is his contention that what he and Tim are saying is really all that different.

We have a semantics problem here, in that people don’t really agree on what constitutes “work.” How can Tim not consider writing and marketing a best-selling book as work? What about doing his own TV show, being a champion tango dancer, building schools in Vietnam, etc? Don’t these things take a lot of effort? Yeah, but none of it is “work” to him.

I’m guilty of using the word “work” to mean two completely different things:
1. slavery, drudgery, tedium, burden, toiling, punishment, monotony
2. freedom, purpose, contribution, self-expression, making a difference, fulfilling your dreams

People are sometimes confused when I say something like “I want to retire so I can get my work done.” It’s because we have two definitions of work that are as different as night and day.

While I don’t feel like starting a movement to get the dictionary updated, let’s see if we can paraphrase Jonathan and Tim in terms of the definitions above.

Jonathan says: “Don’t think of what you do as work¹, think of it as work².”

Tim says: “Get your work¹ done in just four hours a week, so you have more time for work².”

These sound very similar to me!

While I agreed with much of what Jonathan said, some of his commenters really got to me. I’m going to quote them anonymously not because I’m stingy with link love, but because I’m going to be mean to them. Not just for the sake of being mean, but because they’re spewing nonsense like this:

“I actually had the four hour work week for about 18 months… I got so bored that I went and found a real job that paid me much less than I was earning from my four-hour work week business just because I wanted something to do.”

and this:

“I don’t believe he works 4 hours a week. I don’t believe anyone on their death bed will be satisfied with a life like that. That isn’t authentic happiness.”

and this:

“Most people would freak out with all the ‘psychic entropy’ if they had a 4-hour workweek. I know several rich entrepreneurs who did exactly that.”

and this:

“Tim Ferriss has some interesting ideas, but the key is NOT working LESS, but instead working MORE on things you LOVE.”

and this:

“I was a stay at home mom for while and could not take it after about 6 months. The lack of people interaction was mind numbing and I missed going to the office and taking trains. Nothing like a cup of joe from a cart on the corner. For those who like to go out, meet people and feel passionately about everything they do, that lifestyle would not be ideal.”

Did anybody actually read the book? Where is everyone getting the idea that Tim prescribed a life of sitting around and doing nothing all day? Is there some law that jobless people are not allowed to ride trains, get a cup of joe from a cart on the corner, go out, meet people, and feel passionate about everything they do? Tim specifically suggests pursuing a life of excitement and service, and his life is far from boring.

What bothers me the most about these comments is the insinuation that life is inherently worthless unless you have a master giving you assignments. Newsflash: if you can’t figure out what to do with your time, THE PROBLEM IS YOU.

Say you suddenly had complete time freedom. In this world of countless wonders, unprecedented technological advances, and critical problems to be solved, could you really not figure out a way to keep yourself occupied? I can’t imagine ever being bored with life no matter how long I lived, as long as I had the freedom to do what I wanted.

If you ever run out of things to do, you’ve overstayed your welcome on this planet. If you’re bored, I’m happy to give you some sacred work to do. But really, if you have nothing to live for until your boss tells you what to live for, you’re done. You’re already emotionally dead, so as a formality, you just need to complete the process by becoming physically dead. It should be a seamless transition for you.

I agree that one’s work should be sacred. Freud said “Love and work…work and love, that’s all there is.” But Freud’s work was a lot more exciting than putting cover sheets on TPS reports. Most people aren’t so fortunate, and it’s much more of a challenge for them to make a living from work that’s meaningful to them.

The commenter who missed going to the office actually touched on a good point. What if the job you already have is meaningful to you? Great! You don’t need to avoid your work because you like it. Do your work and be happy.

I agree that a job can be great. I’ve even been there myself. But in my experience, things always change. If you like your job now, will you still like it when you have a new manager, or they transfer you to another department, or the company goes out of business? I’d rather be in control so that I know I’ll like my work every day.

And yeah, Tim and I are a little more job-averse than most. I came across a very interesting study through @phdbre and @thembti on Twitter, in which job dissatisfaction was compared among different Myers-Briggs types.

The study found that the types most likely to be very dissatisfied with their job are ISTP (like Tim), INTP (like me), and ENFJ. None of the INFJs, INTJs, ENTJs, or ESTPs were very dissatisfied with their job.

What ISTP and INTP have in common is that they’re the two types whose dominant function is introverted thinking. I’m not sure why the ENFJs are in that group. They’re called “the great communicators;” maybe there aren’t a lot of jobs for great communicators out there.

Anyway, people all want to do different kinds of work, including kinds that might not be readily available in a traditional job. And the point of the 4HWW is to put your income generation on auto pilot so your time is freed up to do what you want…which in many cases will be work, just work that doesn’t pay so much (or you’d already be able to do it).

Let’s take a look at one more comment:

“My dream job would actually require working probably 60 or more hours out the week since I would like to manage a hotel. Someone like myself would find the book and that lifestyle very unsatisfying.”

Well, if that’s her dream job, why isn’t she doing it? There must be something that’s stopping her, and I don’t know what that would be other than time or money. So if she had enough time and money to manage a hotel, then she could be doing the work she wanted to, right? THAT’S WHAT THE 4HWW IS ALL ABOUT! So why are we disagreeing?

It’s been 20 months since Tim Ferriss released his world-renowned best seller The 4-Hour Workweek. He gave us his secrets for liberating ourselves from the “deferred life plan.” We’ve had time to put it into practice. So why haven’t we?

This is the question I explore in my new free ebook, Why We’re Failing the 4-Hour Workweek (or, Reflections of a Pro Blogger). For the last two and a half months, I’ve been happily jobless as a full time blogger, and free to work on creating a permanent alternative to the 9-5. But how has it worked out?

We’ll skip right past the flashy pictures of lavish parties and six-figure AdSense checks, and get a behind-the-scenes look at the world of pro blogging. You’ll get a glimpse of the harsh realities of entrepreneurship, and the tough choices a blogger is forced to make. Perhaps most importantly, you’ll see what’s wrong with the system, and how to deal with it. Oh yeah, and it’s really entertaining too.

When you’re done reading it, leave a comment below and let me know what you think. Do you have trouble keeping up with all the demands on your time? Have you attempted a 4-hour workweek before?

Would you like to get more bang for the buck? Sure, we all would. Sometimes getting more bang for the buck is more important than just getting the most bang.

When we talk about bang for the buck, “buck” can refer literally to dollars, but in general it means whatever resources or effort you put into something. “Bang” refers to whatever you get out of it: money, blog subscribers, friends, satisfaction, etc. And return on investment, or ROI, is just a fancy term for “bang for the buck.”

At the heart of The 4-Hour Workweek is the ability to do more with less. Making a full time income in 4 hours a week is better than making double the income in 40 hours a week. While very few people will be able to actually generate a decent income in only 4 hours a week, everyone will have their moments where they get a lot of bang for the buck.

Here are some of the actions I took with this blog that yielded a high return on investment:

- The Automatic Blog Post Rehasher took me a couple of days to create. The concept was pretty easy to come up with, and writing the code wasn’t bad. The main cost was the time it took to mindlessly copy and reformat all the text from the blogs to rehash.

When Naomi Dunford of IttyBiz discovered it, she wrote a post about it, and the traffic started coming in. It got 28 diggs, which isn’t a lot in absolute terms, but relative to the size of my blog it would be equivalent to Zen Habits getting 62,000 diggs. It instantly took me from about 20 subscribers to 44.

- One day the idea for The Zen of Blogging just came to me suddenly, and I wrote it in my head in about an hour. It took me a day to write the first draft. I don’t remember exactly how many hours it took, but it was less time than it’s taken me to write some of my posts. Three more days for editing, and it was done. This ebook later became the biggest factor in taking me from 44 to 205 subscribers.

- Revolution Money Exchange was the best financial return on investment I’ve had so far with this blog. By signing up for this PayPal competitor, I received a $25 signup bonus, received a $10 referral bonus for signing up one person, made $10 for the person who referred me, and made $25 for the person I referred. $35 for me and $35 for other people, for a few minutes of effort.

You might say that $35 isn’t much money, and you’re right…it’s not. But the point is that it’s $35 for such a small effort. As an hourly rate, it’s extremely high. Plus, the money for something like this is scalable with the number of subscribers I have. I think I had 84 subscribers at the time, so let’s assume a 1 in 84 conversion ratio. With 840 subscribers, I would have made $100 in referral bonuses. With 8,400 subscribers, I would have made $1,000 in referral bonuses. Just for a few minutes of effort.

(I just found out that the previous 4/15/08 deadline for receiving the $25 signup bonus has been extended to 5/15/08, so there’s still time if you want to get in on Revolution Money Exchange.)

How can we identify which actions will yield a high return on investment? I wish I knew for sure. We’d be a lot more effective if we could consistently pursue the high-ROI opportunities while ignoring the low-ROI opportunities.

Anything that says what we’re all thinking (e.g., the Automatic Blog Post Rehasher), anything that’s very different from its competitors (e.g., The Zen of Blogging), and anything that offers guaranteed money for little effort (Revolution Money Exchange) has a chance of paying off big. Anything that’s bold, risky, or efficient has a chance. Of course, ideas often don’t work out as we’d hoped. But when a fresh idea comes to you, or something interesting presents itself, if it seems like it could work, it’s usually a good idea to run with it.

Most likely, you’ll have to take a lot of low-ROI actions in order to find a few high-ROI actions. But if you keep your eyes open, you’ll see chances to make it big.

I’d like to hear your thoughts. How can you tell what actions have a good chance of providing you with a high return on investment? Or what are some things you’ve done that resulted in big rewards for little effort?