Archive for the ‘Entrepreneurship’ Category

How To Launch The **** Out Of Your Ebook

Tuesday, February 3rd, 2009

How to Launch the **** Out of Your Ebook

If you’ve tried to sell a product online before, you know that there’s a lot more to the process than just creating the product. People say “if you build it, they will come,” but it’s not true. Many people have trusted that advice, only to spend countless hours creating a wonderful product that nobody bought.

Why would people not buy your product, if it’s so good? Well, there are many possible reasons.

  • Did you convince your audience of your credibility?
  • Are you a good enough copywriter to create a compelling sales page?
  • Did you get powerful testimonials from well known people?
  • Did you build up enough buzz before launching?
  • Did you sign up key people as affiliates?
  • Worst of all, were you doomed from the start because you didn’t research whether there was a big enough market for your product?

The list of pitfalls goes on and on. There are so many intricacies to a product launch that it takes enormous effort to master the process. Jeff Walker learned so much about how to successfully launch a product, that he was able to sell his Product Launch Formula for $2,000 a copy. But $2,000 is probably a lot more than you want to pay, right?

There’s now a much cheaper alternative. Dave Navarro and Naomi Dunford have come out with a new ebook called How To Launch The **** Out Of Your Ebook. From the title you can tell that this is specific to writing and selling ebooks, but actually most of the information applies to any kind of online product launch. (In case you’re wondering, no, they never reveal what **** stands for.)

I’ve bought both Dave’s and Naomi’s products before, so I didn’t need much convincing. Plus, people actually hire Dave as their launch coach. I didn’t even know there was such a thing as a launch coach, but it makes perfect sense when you consider how much the launch affects your sales. Naomi saw this firsthand when she launched Online Business School with Dave as her launch coach, and made five figures in three days.

Their sales page very clearly says what’s in it, so I won’t repeat that. I’ll just tell you what I thought about it. First, the good.

The information in this ebook is essential for running a successful ebook launch, and nobody else is really talking about it. I didn’t even know that there was more to a launch than just saying “Here, I wrote this. Buy it!” It turns out, there’s a lot more than that.

This ebook contains a lot of information (113 pages), covering the entire launch process. It takes you all the way from testing your market, to actually writing your ebook, to running the launch, to making money even after the launch is over. It’s very thorough, and it includes lots of worksheets to help you stay on track from start to finish.

It’s hard to imagine this ebook not easily paying for itself when you put it into practice. And even if it doesn’t, for whatever reason, there’s no risk. Dave and Naomi will not only give you your money back, but you can actually get double your money back! (Getting your money back is completely hassle-free, but getting double your money back requires completing their worksheets and showing that you actually tried.)

Now, the bad. Yes, unfortunately there are some things I didn’t like about it. It’s still worth buying, but I have to mention these things.

First, if you’ve bought any of Dave’s or Naomi’s products before, you know that they usually make them really entertaining. Dave’s “What’s Holding You Back” was a pleasure to read, even for people who aren’t productivity junkies. Naomi’s “SEO School” was so much fun that some people probably bought it even though they don’t care about SEO.

But How To Launch The **** Out Of Your Ebook doesn’t have a lot of personality in it. This is something you would buy just for the information, not to be entertained. Maybe I’m being a little picky in expecting information about product launches to be fun, but hey, that’s what I like.

I found some parts of it far too basic. Some of it is written for people who don’t have a blog yet. If someone doesn’t even have a blog, I don’t know what they’re doing writing an ebook. Then again, I’m just speaking from my perspective. If someone is new to blogging, or not even blogging yet, they’ll find this part very helpful. Writing an ebook without knowing how to leverage a blog would surely be a disaster.

I thought it was too long, and it contained lots of really bad typos. Not to be the spelling police or anything, but typos always jump off the page at me, and this ebook has way more than its share (though the copy I have is three months old, so it might have been cleaned up since then).

Finally, there’s a glaring omission when they talk about AWeber. I can’t believe they didn’t mention using pop-overs and lightboxes to increase your newsletter subscribers. I understand that some people don’t want to do this because they consider it too intrusive, but anyone who uses AWeber needs to at least be aware of these options. Darren Rowse wrote about his amazing results with pop-overs in How to Drastically Increase Subscriber Numbers to Your Email Newsletter.

Overall, I’d say that How To Launch The **** Out Of Your Ebook provides lots of critical information for anyone who sells ebooks (or any other online products, really). If you want to maximize the success of your ebook launches, this is a much cheaper alternative than Product Launch Formula. And it’s half off the regular price until Thursday, February 5th (the sales page shows the regular price, so verify the reduced price at checkout).

Darkworker Supervisors Want Doctor’s Notes

Monday, February 2nd, 2009

I know most people aren’t on board with the Results Only Work Environment (ROWE) yet, but how about taking some baby steps?

In a Washington Post job advice column, someone wrote in to ask what to do when your supervisor wants a doctor’s note every time:

“I have been certified for Family and Medical Leave Act time off for an ongoing problem that requires frequent tests and treatments (leaving an hour early twice a month, on average). My supervisor is not happy about this and is requiring me to submit proof that I attended the appointment and that I had the appointment…Should I just be grateful that I have FMLA and jump through these hoops, or should I start tracking this as a hostile work environment? It feels hostile.”

The supervisor isn’t happy about it? WTF? Does the supervisor think the employee is happy about having an ongoing medical problem that requires frequent tests and treatments? Should the employee have been more sensitive to the supervisor’s needs when choosing to have health problems?

And the supervisor wants two doctor’s notes per visit? Double WTF. Shouldn’t one note per visit be plenty? Does the employee really need to prove both that they had an appointment scheduled, and that they showed up? Does the supervisor really think the employee would schedule doctor’s appointments and not show up (and probably be charged anyway), just to get out of work? Or that they’d show up without a scheduled appointment, just to waste time?

The columnist’s advice was to just suck it up, and sadly I have to agree. Any action the employee took would do more harm than good. Technically the supervisor is free to make the employee jump through these hoops. They could probably require live streaming video of the appointments, if they wanted to.

At the same time, just because it’s not illegal doesn’t make it a good idea. Why does the supervisor think this is the best use of their time? Do they really keep a file of the employee’s doctor’s notes, and make sure that every appointment confirmation note is eventually paired with an appointment attendance note?

Who cares if someone leaves an hour early twice a month for medical reasons? I don’t know what the job is, but this time off can’t be that disruptive. And it’s more of a trust issue than anything else. The supervisor isn’t objecting to the doctor’s appointments so much as doubting that they’re taking place.

If an employee isn’t performing well, fire them. If they are, stay out of their way. Don’t make them write to the Washington Post to ask if they should start tracking their job as a hostile work environment. What does that do for morale, and therefore job performance?

Excessive enforcement of core hours is for darkworkers. Supervisors living in darkness, come back to the light!

Affiliate Masters Course Review

Sunday, January 25th, 2009

In her post Blog Business Plan – Monetization, Marelisa Fabrega pointed us to the Affiliate Masters Course. This is a free 152-page ebook that presents a 10-day course on learning affiliate marketing.

  • Day 1: Intro To Affiliate Business Basics
  • Day 2: Brainstorm Your Site Concept
  • Day 3: Develop High-Profitability Topics
  • Day 4: Plan Your Monetization Models
  • Day 5: Refine Final Concept And Register Domain Name
  • Day 6: Build A Site That Gets The Click!
  • Day 7: Build Free Traffic
  • Day 8: Build Relationships
  • Day 9: Know Your Visitors
  • Day 10: Monetize!
  • The Road To Success

<sarcasm>I wasn’t planning to do another review right now, but Evelyn and Carla complained that I wasn’t giving them enough books to read!</sarcasm>

Anyway, I didn’t find this too helpful for me personally, because I had seen most of the information before. It’s really geared towards new people (you don’t even register a domain name until halfway through). But if you’re new to affiliate marketing, or thinking about taking the plunge, this is a great way to get a lot of information in one place. I don’t agree with everything they say, but it’s a good starting point.

One topic they mention is the difference between selling (writing sales copy) and preselling (writing a review that encourages people to click through to the sales copy with intent to buy). They say that many people are selling when they should be preselling, and this hurts their results. This was new to me, and it seemed really important. I wish they had gone into much more detail here. But other people will appreciate all the detail on finding niches, keywords, affiliate programs, SEO, etc.

The main thing I didn’t like is that it gives off a very strong marketing vibe. There are many sales pitches sprinkled throughout, though I guess that’s to be expected in a freebie. It also seems a little hyped up and impersonal. My favorite line, for the sleaze factor:

“If you don’t monetize a visitor one way, convert her into dollars another way!”

People are not objects to be converted into dollars!

While most of its attempts at humor fall flat on their face, this one worked for me:

“The key to traffic analysis is to simplify. Forget the 150 different ways that traffic-analyzing software slices and dices hits, visits, pages, page views, and visitors. You simply don’t need to know how many left-handed Norwegians visit your site between 3-4 AM on Sundays.”

Again, great info for new people, but it’s just a starting point. It appears to have been written before blogging had come of age, and something more up-to-date would be helpful.

For people who have moved past this basic info and need something more advanced, Online Business School is a great choice. It gives an overview of six different ways of making money online, not just affiliate marketing. And WordPress SEO Secrets is the best SEO guide for people using the WordPress platform.

But the Affiliate Masters Course has one great advantage: it’s free. Check it out if you need an introduction to affiliate marketing. And if you’re a left-handed Norwegian, let us know in the comments.

Are You A Career Renegade?

Friday, January 23rd, 2009

Career Renegade

It’s not that often that I buy books printed on that ancient material known as paper, but I made an exception for this new book on career planning by recovering lawyer/serial entrepreneur Jonathan Fields.

This is a guy who knows that the conventional way of career building just isn’t working anymore–he got his wake up call when job stress put him in the emergency room with a softball-sized abscess in his intestine. And the conventional way certainly isn’t working for people whose passion happens to be in something like art, music, cooking, or teaching.

What option is there, other than being a career renegade?

This book is called Career Renegade: How to Make a Great Living Doing What You Love. And what it’s all about can be summed up with a few lines from Jonathan’s own site:

“Do What You Love And The Money Will Follow” Is A Lie. More Often Than Not, You Need To Make The Money Follow. This Book Shows You How…

Doing what you love is pretty easy. I mean, just do it. You don’t need a book to tell you how to do that. But to actually make a living from it, that’s the hard part. And that’s exactly what Career Renegade is about.

The back cover caught my eye when it said that you can turn nearly any passion into a better payday, even video games. I was like, “Oh, come on Jonathan! Fine, I’ll read it, but you’d better be able to back up that claim!”

And yes, he did. But there’s a catch. Jonathan’s right, you can’t just “do what you love and the money will follow.” But, what most people don’t realize is that with creativity and hard work, you can figure out how to express your passion in a way that people will pay you for it. Like the guy who played video games.

Jonathan has run a lot of different businesses personally, as well as studied many other entrepreneurs. By doing this, he’s observed what successful businesses have in common, and learned the different ways of finding opportunities where most people wouldn’t see any. He has case studies of people who are making a living from things you wouldn’t think you can get paid for, and he explains how you can apply these lessons to your own passion.

A big part of what makes this possible is recent changes in the internet, such as blogging, social media, keyword research tools, self publication tools, PR sites, freelance sites, etc. This really does make things a lot easier, and he goes into a lot of detail about how this all works.

But while he includes a lot of detailed information, this is not a book purely focused on the internet. It takes a very broad perspective, starting with “I have a passion. Now what?” and helping you figure out ways to turn it into a career. It deals with issues like cultivating the right mindset, and getting your family on board. It presents a lot of practical information, plus tons of resources for learning a lot more.

Considering the glut of career books we see these days, I was pleasantly surprised by Career Renegade. I’d suggest following Seth Godin’s advice: “Go, read it, get started, hurry.” Be a Career Renegade.

WordPress SEO Secrets

Wednesday, January 7th, 2009

WordPress SEO Secrets

Michael Martine has now launched his WordPress SEO Secrets. (If you heard me mention SEO-Nomicon before, this is the same product, just renamed.)

Yes, there are other SEO products out there. But one thing that makes this one unique right off the bat is that it’s specifically about WordPress SEO. Now if you happen to be blogging on a platform other than WordPress, you won’t care about that. But since WordPress is by far the most popular blogging platform, it’s great to finally have something specifically designed for it.

I had a chance to get an early look at the ebook portion of the product, and I immediately thought it was possibly the best looking ebook I’ve ever seen. I know that’s kind of superficial, but once I looked past the cover and the fonts, I found that there was inner beauty too. :)

What I mean by that is that it gives you all the details you need, in a way that’s easy to understand and implement. The information is very thorough. For example, it has possibly the world’s most complete list of WordPress SEO plugins and Firefox SEO extensions. At the same time, it’s written for people with beginner or intermediate-level SEO knowledge, so it’s not going to leave you scratching your head wondering how to actually put it into practice.

I’m actually not much of a fan of SEO because I find so many people talking about how to game the system, or focusing on keywords at the expense of content quality. But I agree with Michael’s idea that we should write for people, but tweak for search engines. Content comes first in my book, but content that people can find is even better!

You can get a sneak peak of the ebook right here. (If you’re reading this in your email or RSS reader, you’ll probably have to click through to the post.)

I haven’t heard the audios or watched the videos included in WordPress SEO Secrets. However, I’ve been on two of Michael’s teleseminars and two of his webcasts, and he doesn’t disappoint. I stayed on one of his webcasts for over two hours!

If you need more traffic to your site, you really want to check out WordPress SEO Secrets!

Why Jobs Don’t Need Core Hours

Monday, December 22nd, 2008


Photo by fdecomite

There’s one more aspect of the Results-Only Work Environment (ROWE) that I haven’t touched on yet. And that’s the idea that our jobs don’t require our presence during certain core hours.

This is definitely a controversial notion, even among people who like the idea of ROWE. If people aren’t all together at the same time, how can the team get any work done?

In my post ROWE Vs. TOWE, I made fun of a vice president who sent out an email saying that even though they don’t have enough work to do, everyone still needs to show up at 8:30 sharp. (The complaint wasn’t that people weren’t putting in enough hours, just that they weren’t starting right at 8:30.)

Dot at Deeper Issues commented:

“I say it depends on the business. If all the business’s clients start their day at 8:30, then 9:00 doesn’t work. Also, when people start being late, morale falls.

ROWE is an attractive concept to people who don’t like the 9-to-5, but it’s not for everyone. So many Internet entrepreneurs make the assumption that all employees are potential entrepreneurs, or at least are high-level white collar workers. If your job is answering your boss’s phone, for example, and your boss gets in at 8:30, then for you to arrive at 9:00 is going to mess up his day and possibly miss out on clients who call while he’s on the phone with someone else. If you’re the boss, on the other hand, it may matter less when you get in.”

Yes, it does depend on the job. If you’re performing open heart surgery, you need to be there at the same time as the patient and the rest of your team. There’s no way you can be effective by yourself. But I think this situation isn’t as common as we might think.

First, a slight detour. I had one job where they didn’t use ROWE by a long shot, but they did have an interesting way of dealing with time. This was a government contractor, and the government said we had to work exactly 8 hours a day, on average, for the month. We recorded our start and stop times to the nearest 15 minutes, and put our time in their time tracking application. If there were 21 working days in a month, we had to work exactly 168 hours for the month (21 * 8), though it didn’t have to be exactly 8 hours per day. It could be 7 one day and 9 the next.

They were strict about this. When you arrived at work on the last day of the month, if you had logged 163 hours and you needed 168 for the month, that meant you had to work exactly 5 hours that day, no more, no less. Even if people still needed you, you had to go home after your time was up. The company also had a rule that you had to start each day between 6:00 and 9:00 AM. It was OK to occasionally come in after 9, but you had to call first to let them know.

Do you think this system was good or bad? Take a minute to think about it before reading on.

Overall, I think this system was way better than average. One great thing it did was eliminating sludge. The term “sludge” comes from Why Work Sucks and How to Fix It by Cali Ressler and Jody Thompson. It means judging people by time. Like if you say “Nice of you to join us” if someone comes in after you, or “Leaving already?” if someone leaves before you, or if you brag “I was the first one in the office today!” Sludge reinforces the false connection between time and results, and it doesn’t help anyone.

At this company, there was no sludge, because everyone worked exactly the same number of hours (unless they used vacation time to cover a shortage). If you saw someone leaving at 1:00, no one would ever judge them for that, because they knew they were still putting in the same amount of time as everyone else. Either they had accumulated extra hours earlier in the month, or they’d make up the hours later in the month.

Not that time is a good way to measure performance, but at least the rules were clear. There was no wondering how long you’d have to stay in your chair with nothing to do in order to look good. The system also kept us from working too much (though there were times when I really wanted to work more).

But there were some bad things about this system. First of all, we had to start between 6 and 9. That’s a pretty huge range, and it worked great for me, but it’s clearly biased in favor of the early birds. A lot of people had a hard time getting in by 9. and were reprimanded for coming in even a few minutes late. I didn’t ask why they couldn’t get in by 9, because it was none of my business. If they had to take their kids to school or whatever, who cares if they came in at 9:05? (BTW, the window used to be 6:30 – 9:30 before they changed it. Some people never stopped grumbling about that.)

Another thing is that one of the managers required his team to work exactly 8 hours every day, because in his opinion no one can be effective for more than 8 hours a day. But his opinion of how people should work is irrelevant. For God’s sake, let your people decide what’s best for them! I can’t believe they let this manager destroy the benefit of the flexible time policy for the people unlucky enough to be on his team. It’s no different from deciding that your team won’t have health insurance or a 401(k), when the rest of the company does. The benefits should be the same for everyone, and not left to the mercy of your manager.

They were fairly close to a ROWE, at least on the time aspect. People would occasionally come in on the weekend, or stay late at night and then take off the next day. It was really great having that much flexibility (unless you had that particular manager, but let’s ignore him).

And yet, they still required people to come in between 6:00 and 9:00. That’s a wide enough range that you might as well get rid of it. Why chew people out for coming in at 9:05 or 5:55? Why would 5 minutes make a difference, when 3 hours in the opposite direction wouldn’t?

But wait, wouldn’t that destroy productivity? If they dropped the 6-9 rule, wouldn’t some people come in at 5:45, and some people come in at 10? Yup, they would. But the benefit people gained from having complete control over their schedule would more than offset any productivity loss. When people love being able to fit their job into their life, they’ll do whatever it takes to keep that job.

Say I came in at 6:30 (which was my usual time), and I started working on something, and I noticed that someone had done something that didn’t look right, so I wanted to ask them about it. If they didn’t come in until 10, wouldn’t that be a problem? Well yeah, it would. But it would also be a problem if they came in at 9 (or 8, or 7).

There will always be times when you’d like to have access to someone who isn’t there. But what’s the solution? Make everyone get to work at exactly the same time? Is it worth pissing off the employees just to have better overlap? (BTW, notice that “poor overlap” means the same thing as “broad coverage.”)

Besides, there’s no way you can eliminate this problem. What if someone’s taking a vacation day, or sick, or at lunch, or in a meeting? How can you ensure that everyone is always there? Should everyone live in the same house and sleep in the same big bed?

I haven’t worked in a ROWE, but according to Why Work Sucks and How to Fix It, the employees figure out how to handle situations when someone isn’t there. Since they all love their jobs, they work together to ensure that the work gets done. They act like they have a vested interest in the company, instead of just punching a time card.

When you know you can’t assume that someone will be there whenever you need them, you plan ahead to make sure there won’t be any problems. You also make sure you make effective use of the time you do have with them. In a TOWE (Time-Only Work Environment), if you’re judged by time and everyone’s in their chair all day long, why not just chat with them all day? But in a ROWE, you wouldn’t do that because it negatively impacts results, and results are what you care about.

This is all according to that book, and I can’t say from experience that it really does all work out. But when I worked at that company and came in at 6:30, I did sometimes need someone who wouldn’t come in until 9:00 (if they were even there that day). So what did I do? I worked on something else until they came in. Maybe I sent them an email, or maybe I just spoke to them later. But no one should be unable to get any work done just because a particular person isn’t there. Only bad management could allow that to happen.

There have been times when I haven’t been allowed to take a day off when I was sick, on the grounds that they just needed me too much. But if I was really so critical that the company couldn’t function without me, they should have been paying me a lot more.

OK, now we’re done with the detour, and back to Dot’s comments.

“I say it depends on the business.”

Like I said before, I agree. There are some cases where ROWE won’t work. But there are many more where it will.

“If all the business’s clients start their day at 8:30, then 9:00 doesn’t work.”

I disagree. In most cases, the clients don’t have any reason to care what time the employees get there. For one thing, many employees will have absolutely no interaction with the clients. Another thing is that the nature of the work probably doesn’t require constant real-time interaction.

When I lived in New Jersey, I worked with some people in the U.K. But even though they were 5 hours ahead of us, no one considered moving our schedules 5 hours ahead to match theirs, because it just didn’t matter. There was some overlap in our days, and there was also email and voicemail. That was more than enough.

“Also, when people start being late, morale falls.”

Yes, it does. But why? Because of sludge; judging people by time. If someone comes in at a time that we consider late, we think that they’re not getting their work done. But how do we know that? Why do we think that someone’s arrival time is connected to their performance?

I’m writing this post at 1 AM. Is that “early” or “late,” or does it not matter?

Another thing is that if we see someone coming in at 9:05, we might think, “No fair! If he’s not going to get yelled at, then I should be allowed to come in at 9:05 too!” Yes, you should! You’re an adult, and you’re perfectly capable of determining your own schedule. If people were judged by results instead of by time, you’d trust other people to determine their schedule as well.

“If your job is answering your boss’s phone, for example, and your boss gets in at 8:30, then for you to arrive at 9:00 is going to mess up his day and possibly miss out on clients who call while he’s on the phone with someone else.”

This is where we go back to that idea of the team working together to make sure the work gets done, regardless of who is where at any given time. Answering the phone is a skill and not everyone can do it right, but it’s not like only one person in the whole company can do it.

At that company I mentioned before, there was one person who generally answered the phone. But the 6:00 – 9:00 window applied to her, and she was free to pick her own start time. If she wasn’t the first one in, or she wasn’t the last one to leave, there were some other people who would take on the responsibility of answering the phone.

One day we had two feet of snow, and the plows had to push it all into one lane, making that lane unusable. And this is an area with tons of traffic on a normal day, so it took me three hours to get to work. When I got there, I found that the person answering the phone wasn’t one of the regular people. Someone else had stepped up, even though it wasn’t her assigned job. That’s what happens when people work together with a focus on results.

In the worst case, a call could possibly have gone to voicemail. So what? You can call them back. It’s not such a terrifying apocalypse that it warrants forcing everyone to get to work at the same time.

Are there consequences to not having everyone available all the time? Of course. But you can’t have everyone available all the time, no matter what you do. And if you treat people like adults, letting them choose the schedule that works best for them, a funny thing happens. People actually like their jobs. So they do what it takes to make sure the work gets done. And when employees are motivated, the payoff for the company is tremendous.

Twitter – Social Media’s Hidden Gem

Friday, December 19th, 2008


Photo by cambodia4kidsorg

Today I’m a substitute teacher (guest poster) at BloggingWithoutABlog.com. This is a great blog to read if you’re new to blogging and want to learn the ropes in a supportive environment.

My post is called Twitter – Social Media’s Hidden Gem. There’s no shortage of social media platforms out there: Digg, StumbleUpon, Mixx, Reddit, Facebook, etc. Do we really need another one? And isn’t Twitter just a medium for sharing the dumbest things you can think of? I used to think so. Read my guest post and see why I changed my mind.

This post is mainly aimed at people who are considering signing up for Twitter, and people who have recently joined but aren’t sure what the point is. Since Barbara has more respect for her readers’ attention spans than I do, she requires guest posts to be under 500 words. I managed to get mine down to 499!

There’s quite a bit of drama going on over there. Stop by to see who has received detention, and who I’ve falsely accused of shooting a spitball.

Why We’re Failing The 4-Hour Workweek

Monday, December 15th, 2008

It’s been 20 months since Tim Ferriss released his world-renowned best seller The 4-Hour Workweek. He gave us his secrets for liberating ourselves from the “deferred life plan.” We’ve had time to put it into practice. So why haven’t we?

This is the question I explore in my new free ebook, Why We’re Failing the 4-Hour Workweek (or, Reflections of a Pro Blogger). For the last two and a half months, I’ve been happily jobless as a full time blogger, and free to work on creating a permanent alternative to the 9-5. But how has it worked out?

We’ll skip right past the flashy pictures of lavish parties and six-figure AdSense checks, and get a behind-the-scenes look at the world of pro blogging. You’ll get a glimpse of the harsh realities of entrepreneurship, and the tough choices a blogger is forced to make. Perhaps most importantly, you’ll see what’s wrong with the system, and how to deal with it. Oh yeah, and it’s really entertaining too.

When you’re done reading it, leave a comment below and let me know what you think. Do you have trouble keeping up with all the demands on your time? Have you attempted a 4-hour workweek before?

The Fire Fly Manifesto, And Career Renegade

Thursday, December 11th, 2008

You might know Jonathan Fields, the recovering attorney who now writes about work, life, entrepreneurship, and play on his blog Awake At The Wheel. He’s recently come out with a free ebook (no email required) called The Fire Fly Manifesto, in which he asks:

“Do you consciously choose to pursue a soul-sucking path defined by excess money, toys, burn-out and increased agitation, anxiety, depression, alienation and false security or will you take this window as an opportunity to rebuild your living around the quest for purpose, passion, health, friendship, love, time spent doing what you love with people you love, a body that doesn’t horrify you, a heart that’s not on the verge of failing and a career that fills your soul and provides enough to live very comfortably in the world?”

This ebook is a short, thought-provoking read. Near the end, he introduces his new blog Career Renegade, with its audio interviews with real career regenades.

This is all free. But for a little money, you can pre-order his book Career Renegade: How to Make a Great Living Doing What You Love (it’s out January 13th). If you pre-order his book, you get free admission to Flight School, his 16 hour online training program about accelerating your career evolution (it goes live January 1st, and you need to enter your book order confirmation number to sign up for Flight School). And if you’re one of the first 1,000 people to pre-order the book, and you sign up for Flight School by December 15th, you get access to his two upcoming live Q&A calls.

Yeah, all the offers are a little confusing, but you can start with his free ebook The Fire Fly Manifesto.

Does Work Suck? Fix It With ROWE!

Monday, December 8th, 2008

Why Work Sucks And How To Fix It

I just read Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke–the Simple Change That Can Make Your Job Terrific. Now that’s a mouthful of a title, isn’t it? It’s about Cali Ressler and Jody Thompson’s concept of a Results-Only Work Environment (ROWE), where employees can do whatever they want, whenever they want, as long as the job gets done. Come in to the office on a Saturday, see a movie at noon on a Tuesday, work from the beach…whatever, it doesn’t matter, as long as the job gets done.

The idea is that time is what matters to employees. It’s the stuff life is made of, so we want to control it. But an employer should want to buy our results, not our time per se. Spending a lot of time in our chair doesn’t necessarily help them, but producing good results does. So let’s give everyone what they want by letting employees have control over their time, and holding them accountable for producing results.

That doesn’t sound so extreme, does it?

Some of my readers have already experienced ROWE, usually as a freelancer.

Amanda says:

“I guess ROWE is what I do – as a freelance writer, and a contracted-by-the-hour ESL teacher – and it puts into a neat acronym why I love this combination of jobs. There’s no sitting round at work fiddling on the internet and feeling unproductive – my time is MY TIME and what I do with it affects me. I’m either writing, or I’m teaching, and if I’m not doing either of those I’m not working, and nobody cares but me.”

Exactly, your time should be YOUR TIME. If you can’t be productive at a given time (whether it’s because you haven’t been given a task to do, or you’re having a mid-afternoon slump after a big plate of pasta, or you’re just thinking about how you’re missing your kid’s school play), you’re not helping anyone by pretending to work. Do what you have to do, and work when you can be productive.

Ali Hale says:

“Like Amanda, I’m a freelance writer — and I love the fact that I get paid for output, not just for hours spent sitting at my desk!

One of the reasons I left “traditional” employment was because I hated the fact that, however productive I was, I still got paid exactly the same as colleagues who’d spend the day messing around on Facebook. If anything, the 8-5 system *encourages* people to be unproductive, as the only reward for getting through your work early is being given more work.

Whereas now, I know that the more productive and effective I am when writing, the more money I can make — or the more free time I can have.

And on that note, I should get on with my next article…”

Don’t even get me started on how the current system punishes the strong and rewards the weak. Ali’s in the U.K., but here in the U.S. we seem to get the bad aspects of socialism without the good ones. We’re afraid universal healthcare would destroy the country, but we’re happy to see everyone get paid based on their title and years of experience instead of performance.

Dot says:

“On one of my earliest jobs, I knew I was accomplishing a great deal, yet was given only a $10/week raise. I protested and described all that I did. Nothing was done. When I left, they ended up having to hire two people to do what I did.”

I can only wonder if they ever realized it would have been better to give you a decent raise and keep you, instead of hiring and training two brand new people.

Marelisa says:

“I worked for the Panama Canal Commission and my boss was a lawyer from Iowa named Jay Sieleman. Since I produced results Jay basically let me do whatever I wanted. For example, the workday started at 7:15 a.m., but I’m a night person and would usually stroll in around 9:30 a.m. However, I would stay late and would come in during the weekends when there was a complicated case that needed more attention. We had a great working relationship because he would set clear goals and I would meet and exceed those goals within the established time limit. If that meant that sometimes I ate lunch at my desk while other times I took a two hour lunch, he didn’t care.”

And why should he care? You were giving him exactly what he wanted. By treating you like an adult who’s perfectly capable of managing your own time, he was getting results and you were enjoying your life.

But is ROWE always desirable? Could it makes sense for some people to be paid by the hour?

Steve C says:

“I think it all depends on the nature of the work whether ROWE is effective. For example, if you are a lawyer, then billable hours is an excellent measure of results.”

I’m not a lawyer, but I think this is probably right. Lawyers are effective with every hour billed (no Twitter at work for them), and their hourly rate reflects their results. Plus they’re billing clients separately for specific jobs, and they have to know exactly what to charge them.

At Best Buy (where ROWE originated), there are some hourly employees on ROWE. They fill out a timesheet and get paid by the hour, but they still enjoy most of the benefits of ROWE.

Dot says:

“Another question arises from my current job. As a floater who fills in for those who are out, I have days when everyone’s in and can handle their workload. Under ROWE, would I get paid zero, even though I was there M-F 9-5?”

As a ROWE worker on a salary, your pay would be constant regardless of the amount of work on any given day. However, neither you nor the company would want you to ever be bored, so they might expand the scope of the job so you could always be productive. You could also be an hourly ROWE worker if the job didn’t require a full-time effort.

But there’s another issue here about needing to be there at specific times, and I’ll address that in a separate post.

I still have one big question that wasn’t really answered in the book. The idea is that you can do whatever you want, as long as the job gets done. But in a job where we’re not judged by time, what constitutes getting the job done?

As Maria says:

“In most jobs there are no real metrics beyond ‘seat time.’ Frankly, most job performance instruments suck major eggs.”

Let’s say you have a non-ROWE job making widgets. You work for 40 hours a week, but you have no idea how many widgets you make (why would it matter, if you’re only judged by time?). However, you decide to measure your performance, and you see that you make about 40 widgets a week. Now let’s say you switch to ROWE, where your hours don’t matter, as long as the job gets done. And your boss says they want you to produce 200 widgets a week.

Well, that’s a problem. You’ll gain some productivity by having control of your time, so maybe you can now make 50 widgets a week with the same effort it used to take to make 40. But 200 is a lot, and people who don’t get the job done in a ROWE get fired.

If ROWE means getting control over your time but having five times the work piled on, I don’t think it’s remotely worth it. But I don’t think that happens. From the book:

“The good news was the people did not report an increase in work hours. Some people worry that because a Results-Only Work Environment ignores time as a measure, either employees would feel more pressure to work longer hours, or employers would try to squeeze more time out of people. But that wasn’t the case. What did change was that people felt a big increase in work-schedule fit…their work schedule fit their life better…more time to take care of all aspects of their life…increase in sleep…increase in energy…less pressure to work overtime and do unnecessary work…fewer work interruptions.”

So I’m not clear on how you set fair performance expectations, but somehow it works out just fine.

This is related to Steve’s (Brip Blap‘s) comment:

“I’ve read a lot about ROWE and I think one of the primary objections will be on the part of many employees, oddly enough. When companies start realizing that they had 8 people sitting around browsing the web 7 hours a day and working 1 hour a day, they’ll be able to start cutting employees. I know as a consultant I’m expected to be on-site simply to satisfy the client’s desire to know I’m “working”, when in reality I can complete most of my consulting work in a couple of hours a day. But as long as companies expect “core hours” they will build inefficiency into the system AND overpay employees (and consultants). Would most people be happier working in a ROWE environment? Sure – if they are paid a salary. If you’re in my shoes and can only bill 2 hours a day in a ROWE environment, but 8 if required to be onsite – I don’t know how many people would happily agree to that.”

One thing we know for sure is that ROWE will not be a welcome change to useless employees who don’t do anything but still manage to survive in the current socialistic system. Under ROWE, they’ll be found and eliminated.

A chart in the book shows the changes in voluntary turnover and involuntary turnover for three teams from FY 05 to FY 07. Voluntary turnover dropped by 90%, 52%, and 75% because nobody wanted to leave. But involuntary turnover rose by 100%, 78%, and 56% because nonperforming employees were fired.

Or you could say that involuntary turnover shot up because the company realized they didn’t have enough work to go around in a ROWE, and decided to downsize. This concern seems valid, and I don’t know how much downsizing occurs when a company implements ROWE. The book might have mentioned this, but I don’t remember, and they certainly didn’t make it seem like there’s much to worry about. I have to think that eliminating inefficiency is a good thing, because there’s enough work to go around out there, even if some jobs will be eliminated.

ROWE is certainly extreme by today’s standards. It’s possible that one day it will be the norm and we’ll wonder why there was ever an alternative, but for now, good luck saying “Hey boss, let me tell you about this great new way to work.” My main thought after reading this book is “Sounds great, but what can we do about it?”

Not a lot, really. The average person is powerless to fight the system. We might be able to get a tiny piece of it implemented by convincing our boss that it doesn’t matter whether we get to work at 8:00 or 8:15, but the authors say that you don’t really get the benefits unless the whole thing is implemented. What benefits are we talking about?

“We’re still waiting for the study that looks at the long-term effects of ROWE, but anecdotally we have evidence that it makes substantial changes in people’s lives. Javier’s story about taking care of his mom during a family crisis is not atypical. Scores of employees have extraordinary stories about how a ROWE has allowed them to go back to graduate school, take care of sick loved ones, or spend time with relatives in other countries. We’ve also heard everyday, but equally encouraging, stories about people spending more time with their kids, their spouses, even their dogs. When we say that a ROWE gives people their life back, we really mean it.

Giving people control over their time isn’t a magic bullet. People aren’t automatically going to become trim and fit and stress-free (although one person did note that their skin cleared up after their team migrated into a ROWE). People will still have to improve their own lives. But at least a ROWE gives them that chance.”

If you have a secret Santa thing at work, try giving a coworker a copy of Why Work Sucks and How to Fix It. Spread the idea, and one day its time will come.