Sounds good in theory, but a better title for this book would have been “Richard Branson’s Résumé.” At least that’s the feeling I had in the beginning.

About a third of the way through, it gets better, and you think, “Wow, Virgin Unite really is doing good things.” But it’s an awful lot of stories, and not a lot you can really put to use.

Great message, but not such a great book. The book I’m reading now, Shake the World, looks like a much better book on a similar topic.

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

We’ve all heard this lie, and it’s certainly a convincing one. After all, it used to be true. But many people didn’t notice it gradually becoming less true as the world changed, with tuition skyrocketing and job prospects dimming.

In The Education of Millionaires, Michael Ellsberg explores alternative paths followed by millionaire and billionaire college dropouts. His point isn’t that education is unimportant, but that it doesn’t have to come from a lecture hall. He makes a strong case that what it really takes to get ahead today is self education over formal education, practical intelligence over academic intelligence.

Although I’ve read several books on this theme, I found this one to be perhaps the best of them. In fact, the only thing I didn’t love about this book was the title (just because it’s a little bland). Everything else was great.

Specifically, I liked:

• The plethora of interviews and case studies of the rich and famous, including Russell Simmons (fashion), Dustin Moskovitz and Sean Parker (Facebook), Matt Mullenwag (WordPress), David Gilmour (Pink Floyd), Phillip Ruffin (casinos), and John Paul DeJoria (hair care products)
• The interviews of the not-quite-yet rich and famous (such as he and his wife), whose situations may be easier for most of us to relate to
• The practical information about key success skills such as networking, marketing, sales, branding, and bootstrapping, and his style of “teaching you how to teach yourself how to fish”
• How he anticipates and overcomes objections that most authors ignore, like “well, that might work if you have endless amounts of money to burn, but what if…”

Are we in an education bubble that will burst in the coming years? It’s hard to be sure. In the meantime, consider this book mandatory reading for any student of success, dropout or not.

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

I have something to add to this, for all the people who think there aren’t any jobs out there.

For the last month, the company I work at has been trying to hire a programmer for some simple SQL Server tasks. It’s a relatively high-paying and very easy job, for someone with relevant experience. I’ve been doing the interviewing, and I think I’ve set the bar really low.

First, I ask a few simple questions in a phone screening, to confirm that the candidate has a pulse. People who are able to string a few coherent sentences together are invited in for an on-site interview, where I give a written test with two easy problems and two moderately challenging problems.

I quickly learned that I had to scrap the moderately challenging problems because everyone was getting their ass kicked by the easy ones. I’ve had more than one person make the claim of “Expert in SQL Server” on their resume, who turned out to not even know what an outer join is. This is roughly equivalent to someone claiming to be an expert carpenter, but not knowing what a hammer is.

Out of the 15 or so people I interviewed, only one of them was able to pass the dumbed down version of the test. In the end, the position was eliminated.

And yet we keep hearing about how there aren’t any jobs out there. Maybe people just need to try a little harder.

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

In Ten Steps Ahead: What Separates Successful Business Visionaries from the Rest of Us, Erik Calonius argues that vision is anything but an inborn talent. Instead, it’s the result of carefully training one’s brain to work with inspiration and perspective. This book is a very fun read, filled with all kinds of good stuff from neuroscience, psychology, and interviews with entrepreneurs.

One of my favorite examples is Richard Wiseman’s luck experiment. Using questionnaires and interviews, he determined whether his subjects considered themselves lucky or unlucky. He then gave them all a newspaper, and asked them to count the photographs. The “unlucky” people took two minutes to count them, while the “lucky” people took only a few seconds. Why?

Because the “unlucky” people missed the huge message on page 2 that said, “Stop counting. There are 43 photographs in this newspaper.” They didn’t see the half-page message in 2-inch high type because they were too busy counting.

His explanation: “Unlucky people miss chance opportunities because they are too focused on looking for something else. They go to parties intent on finding their perfect partner, and so miss opportunities to make good friends. They look through newspapers determined to find certain types of job advertisements and as a result miss other types of jobs. Lucky people are more relaxed and open, and therefore see what is there rather than just what they are looking for.”

Anyway, if you want to learn why visionaries have an uncanny ability to see and shape where the world is heading, read this book.

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

Josh Kaufman wrote The Personal MBA as an arguably better (and certainly far less expensive) way to learn the principles of business. He used to work at Proctor & Gamble, launching new products and developing marketing measurement strategies. Now he works as an independent business educator, providing an alternative to B-schools that, according to him, ”teach many worthless, outdated, even outright damaging concepts and practices.”

Is this book really an effective substitute for business school? I don’t know. You’d have to ask someone who went to business school, and see how it worked out for them.

I’m sure we could all debate the merits of business school until the cows come home. But anyway, for someone who has any interest in business school, it would be pretty dumb not to read this book. (Business schools will still be around when you’re done reading it.)

I did find the book slightly entertaining, but it’s not really something that you’d read for pleasure. It’s no-fluff, heavy-duty business knowledge, and lot of it, on a broad range of critical topics. Anyone interested in business would consider it a must-read.

Is there any situation where Josh would consider an MBA a good idea? Yes – if someone wants to work for a prestigious consulting firm, an investment bank, or a Fortune 50 company that uses MBAs as an interview filter. In that case, a $150,000 piece of paper is the cost of entry. Otherwise, you might as well avoid the debt.

(Now, to sit back and wait for flames from business school students…)

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

I reviewed her Staff Blogging Course nearly two years ago. (Has it really been that long?) Whenever someone asked me how they could make money blogging, I would always point them to that ebook, because it’s the best way I know to get all the information you need in one place.

Now she’s updated and expanded it to make The Blogger’s Guide to Freelancing. While I haven’t read this new version, I have no doubt that it’s even better than the original.

It looks like my old discount code, HNreader, is still good for $5 off. And when you buy it, you get a $10 discount code for another ebook of hers, The Blogger’s Guide to Effective Writing. And you get a six month money-back guarantee, so there’s practically no risk to try it out.

Oh, and if you previously bought the original version, you should have already received the new one for free. If not, just leave a comment, and she’ll take care of it.

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

It’s about the idea that “ideas and products and messages and behaviors spread like viruses do,” becoming epidemics when they reach a critical mass, or their tipping point. But what causes something to tip?

It happens though the efforts of a small number of people with very specific talents: connectors (social networkers), mavens (information specialists), and salesman (persuaders). If something is spread by the right people, and if it’s “sticky” enough, and if it’s delivered in the right context, it reaches a tipping point.

He shows how his theory explains the tipping points of a number of epidemics, including Paul Revere’s midnight ride, the six degrees of Kevin Bacon, Sesame Street, Hush Puppies shoes, New York crime rates, syphilis in Baltimore, suicide in Micronesia, and smoking in the U.S.

You probably won’t find it very practical, but it’s very thought provoking. I found it good, but not as good as Outliers (although I’ve heard other people say the opposite).

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

Forty years ago, Richard Bolles asked job seekers “What color is your parachute?” It turns out that he may not have been speaking metaphorically.

The Dewey Color System offers a free career test based entirely on color preferences – just spend a minute clicking on the colors you like most or least. They claim it is now the world’s most accurate career test.

Compared to the general public, CEOs are three times more likely to choose magenta, three times less likely to choose red, and three and a half times less likely to choose yellow.

What does this mean? According to the Color Career Counselor test, CEOs are more sensitive and private than average, less likely to be dominant or a perfectionist, and more likely to be emotionally unstable.

The makers of this test say it measures 16 personality factors, including independence, anxiety, self-control, extraversion, and tough-mindedness. They also say it may identify things such as overeating tendencies or emotional, physical, and sexual abuse.

Its supporters say that this simple test is as valid as the much lengthier Myers-Briggs Type Indicator (not a career test, BTW) and Gallup StrengthsFinder, and much harder to influence. Some people have called it eerily accurate, others have likened it to horoscopes.

I gave it a try to see how accurate it was for me. (It asks for an email address at the end, but it’s optional, and you have to skip past one ad). The results were mixed at best.

For my best occupational category, it said:

You’re a CREATOR
Keywords: Nonconforming, Impulsive, Expressive, Romantic, Intuitive, Sensitive, and Emotional

Check, kind of.

For my second best occupational category, it said:

You’re a SOCIAL MANAGER
Keywords: Tactful, Cooperative, Generous, Understanding, Insightful, Friendly, and Cheerful

Um, no.

And as with any career test I’ve ever seen, the list of suggested occupations is so ridiculously broad as to be useless.

While I wasn’t wowed by my results, I think color preference probably does say something about you. But for now, a good old fashioned verbal test seems more likely to show your true colors.

Photo by tibchris

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

Hunter:

What is it that publishers look for in a book? Or for that matter, do they know what they’re looking for?

There was a guy who tried an experiment with Jane Austen’s Northanger Abbey, Pride and Prejudice, and Persuasion. He changed the titles, put the name of Alison Laydee on them, and sent a few chapters to 18 publishers. One of them recognized the books; the other 17 rejected them or didn’t respond.

If Jane Austen isn’t good enough, what’s an aspiring author to do?

Ian:

Well, in all fairness, some of the publishers may have recognized the works and tossed the queries, baffled that an author thought he could pull the wool over their eyes. That being said, most of the queries probably just didn’t get read or were only quickly perused. They came via the route outlined on the publisher’s site or in guides, where they didn’t get past editorial assistants—aka the gatekeepers. Publishers are looking to do as little work as possible, just like the rest of us. The more you can bring to the table, the better. Overall, it seems they want an angle, the bigger the better. This is why people who aren’t authors get deals—prostitutes who sleep with governors, governors who get fired, etc. The media eats up the stories and that gets publishers seeing dollar signs.

Don’t worry about what publishers want. What do readers want? That’s where your focus should be. To get a publisher, then, show publishers you have what readers want.

Hunter:

How much of the marketing responsibility falls on the author versus the publisher? Time you spend marketing is time that you could have spent writing another book. How do you find a balance between promoting what you have and coming up with more?

Ian:

All marketing is you. Repeat; all marketing is you. If you get lucky enough to have your publisher market your work, great; that’s a huge bonus. But go in with the attitude that all marketing is on you because it is. Market smart. I went to the Printer’s Row Book Fair in Chicago a few years ago to market God is a Woman: Dating Disasters. A lot of authors sat behind tables, waiting for visitors to approach them. I handed out bookmarks advertising my book, mingling with the crowd. I gave out hundreds (these people were buying books; they needed free bookmarks!) and saw my sales on Amazon jump up over the following couple weeks. You should always be going after your audience—reaching out to bloggers, handing out free bookmarks to readers, speaking, and so forth, as opposed to waiting for your audience to come to you.

Near and following the release of any book don’t plan on doing any writing. All your time will be spent marketing, as it should be. As long as you are getting results—media interviews, blogger reviews, a flow of reviews on Amazon—you should keep marketing hard. It will taper off and as it does, you can then get back into writing. Eventually, all marketable interest will wane and you can then focus nearly entirely on writing again. I say “nearly” because you should always keep an eye open for marketing opportunities, typically by monitoring journalist and media queries for material. (Get on the “Help a Reporter Out” list, also known as “HARO”; it is a free list of queries from the media that goes out three times a day.)

Hunter:

Is it best to write the book first and then try to get it published, or get a publisher to accept the book first and then write it? If I recall correctly, Tim Ferriss took the latter approach with The 4-Hour Workweek. The problem with the former is that it puts a lot of faith in “if you build it, they will come.”

Ian:

Again, it really depends on what’s important to you. For me, it’s typically most important to get my ideas on the page. Writing is a release of my ideas that I want to share. It’s most important to me to share the ideas. If I don’t find a publisher who wants to pay me to write my ideas, that’s not good enough in some cases. I can’t just go to the next project. I want people to at least have the chance to get the information, so I start the project as I pitch it. I was halfway through God is a Woman when the publisher picked it up. Only small publishers wanted my latest as I pitched, so I completed it without signing with anyone, hoping to get a big publisher interested at some point. (I didn’t query many big publishers, wanting to hold off until I have a lot of page hits to show them.)

Generally speaking, most nonfiction work isn’t completed past the first few chapters until a publisher is found. Fiction work is almost always done before you start pitching. Is it most important to you to get paid for your work or to complete your work? If you wait for a publisher to pick it up, there is a very good chance your work will never be written. (Some experts purport that completing a nonfiction work ahead of time is the mark of an amateur; however, more and more publishers are asking to see complete works for nonfiction.)

Hunter:

People such as Steve Pavlina, Hugh MacLeod, Jonathan Fields, and Gary Vaynerchuk got their book deals in large part because of their popular websites. Not that they built up their online presence for the purpose of publishing a book down the road, but since they had the traffic, there was much less risk for the publishers.

When does it make sense to build up an online audience first, versus going directly for the book deal without any internet fame?

Ian:

I’m living proof that you don’t need Internet fame to achieve success with a book. Some popular blogs and sites don’t do well as books. Should you write a blog? Build an Internet following with a site? Blogging and writing a book are two very different types of writing. Take me for example. I’m not a good blogger because I tend to have one complete idea. I don’t have all the continually fresh content a blog needs. I’m more, “Here’s what I have to say. Here’s what works. Follow it, make it your own, take what works, discard the rest, and it will work for you. That’s all I got.” This works very well in a book because a book has a start, a middle, and an end. Blogs can often be entered at any point and don’t end. Bloggers often struggle writing books because they need to have an end and content that doesn’t only start a debate but also closes it. Next thing you know, the blogger has a variety of similar ebooks and books because he didn’t complete the thought in the first book. It can get confusing for readers; which one should they read first? Or should they just stick with the blog? I prefer to speak rather than blog, which is why I have a vlog/blog. The site serves mostly to provide applications of what I discuss in my second book as examples of implementation.

It all boils down to sincerity. If your writing is sincere it will find an audience because people want sincerity more than anything today. Sincerity sells. It makes a site, blog, or book popular, if even in just a niche. I wrote God is a Woman because I wanted to share my funny sexual and dating misadventures while giving readers, especially college students, the chance to learn from my mistakes so they could avoid them. I couldn’t go back and fix things in my own life to make unhappy experiences happy but I could share my experiences so others could avoid the same pitfalls and be happy. That’s what made it get noticed even without a popular site or name on the Internet. Sincerity is what made audiences laugh when I was a comedian.

If you’re not a recognized name in your topic, it is best to start a blog or site sharing your work as you create it. It can only help. You can still pitch while creating the site; no harm, no foul.

Hunter:

Ian, thanks for all this information. There’s plenty here that will give people a leg up on their competition.

Any questions for Ian? Ask away!

After ten years as a comedian, where he holds the entertainment industry record of 106 straight weeks touring, Ian Coburn no longer wanted to entertain people; he wanted to help them achieve their goals, just as he had with comedy. “There is no better feeling; no greater sense of accomplishment.” His tangible decision-making process for making good choices is shared in his second book, currently available for free download at www.bestpossiblechoice.com, where you will also find examples of its implementation.

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It

Writing a book is one thing. Getting it published is another. And people who pull off the former beautifully often flop at the latter.

For those of you who’d love to see your literary masterpiece get the widespread distribution it deserves, how can you maximize your chances? Let’s ask someone who’s done it.

You may have seen comedian-turned-author Ian Coburn in the comment section on my blog. His first book, God is a Woman: Dating Disasters is available in bookstores and on Amazon. His second book, Choice – The Meaning of Life: How to Have More and Better Choices in Business, Relationships, Government and Life, is temporarily available for free online.

Over the next two posts, Ian will tell us about his adventures in publishing, and the advice he has for aspiring authors.

Ian:

First, I just wanna thank you for taking the interest in interviewing me about publishing; I’m flattered and happy to offer any insight I can. Hopefully it will prove helpful.

Hunter:

When God is a Woman: Dating Disasters came out, you got hit with a sudden wave of fame. What was that like?

Ian:

Unexpected. In many ways. I didn’t have a blog until after I wrote the book and it seemed like only I, my family, and two friends knew about it . . . none of whom actually read it. Yet, suddenly, a month into the book’s official release, I started getting emails asking dating questions from as far away as Norway and South Africa—I live in Chicago—and it jumped in sales on Amazon. I didn’t even know there was an Amazon.co.uk and when I checked it out, I was surprised to see the book selling there well, too.

How the hell did people hear about it? Sure, I was working hard to write articles for sites and doing interviews, but a lot of ‘em hadn’t even come out yet. And things kept growing. I discovered that in addition to my own efforts to spread the word, bloggers and these people called “pick-up artists” (pua’s)—whom I had never heard of before—were blogging and writing about it. They compared it to other books and liked it a lot because it was different than anything else out there. At the same time, women loved it because they got to read about a guy making an ass of himself as well as gain insight into the male mind. What woman doesn’t want those things? (Lifetime actually hired me to answer women’s questions on their site for a year under a column entitled “Ask A Guy” after they checked out the book; another surprise.) I became what I affectionately call “Internet Friends” with some of these people and because I answered each and every email eventually, I got even more word of mouth. The review on Legal Pub especially comes to mind; again, someone I had never heard of previously. I also owe a lot to reviews on Amazon, where it got good word of mouth, too.

It was also very different. I was a comedian from basically 18-30. I was used to getting responses in laughter and applause. I met fans after the shows in-person, immediately. I had only face-to-face encounters and lots of ‘em. Suddenly I was getting emails and nothing face-to-face. It’s weird for a people-person like me to realize that the Internet was this huge social dynamic. You can learn about and contact people you might otherwise never have met. Prior to releasing the book, I had never used the Internet for social purposes beyond emailing the various sports teams I captain weekly game times. Other people were using it to date, get jobs, make friends, find roommates, plan trips . . . Wow, did I have a lot to learn! Mostly, the wave was flattering and fulfilling, as people thanked me for writing a book that helped them while making them laugh.

Hunter:

These days, there are more publishing options than there were in the past.

For your first book, you went with a small publisher and got it into bookstores. For your second book, you currently have it freely available online with a suggested $10 donation. My first novel is freely available online and supported by ads. Tim Brownson and John Strelecky sell their book on their website, and reinvest 90% of the proceeds in printing copies for those who can’t afford them. And companies such as CreateSpace and Lulu let anyone self-publish their book.

How does someone decide which method Is best for them?

Ian:

Ha! As you know, I am big on answering what I call the Basic Life Concept Questions, BLC’s for short. The questions are:

What do you need? What’s important to you? What are your responsibilities? What are your limitations? What I love about the BLC’s is that you’re not limited to just applying them to your whole life; you can also apply them to any aspect of your life. Redecorating your kitchen? What do you need in your kitchen? What’s important to you in your kitchen? I apply them to all my big projects, including my books. I advise other authors to do the same.

For my first book, it was important for me to have control over content to “keep it real” and to see it on bookstore shelves. I wanted to see my name on a book at Barnes & Noble and other stores. That was big. (Not many people realize it but few books actually get shelved. What you see at a bookstore is only a small percentage of the number of books actually published.) For my latest book, it was no longer important for me to see the book on bookstore shelves. It is important for me to get a big publisher, though, because I had to focus too much on publishing issues with my first book. For example, each week I sent B&N and Borders a letter updating my media appearances and reviews. This is why they finally shelved the book. I shouldn’t have had to do that. It’s also important for me to get the information in the book out to as many people as possible; I am eager to help others achieve their goals and the tangible system I teach is a great vehicle for achieving your goals. So I put the book online as a free ebook, asking for donations, to help spread the word and build an audience; hence, I am in the position to reach people and garner interest from a big publisher.

One thing that drives me nutso, especially in fields like the arts or publishing, is that experts always assume that every artist or author or comedian or musician or whoever has the same priorities and are in the same position to go after them; thus, their advice tends to be narrow and incomplete. You’ll be much better off if you identify what your specific priorities are, and what position you’re in to go after them, from the start, before you think about publishing. Then go after the appropriate publisher.

Hunter:

If someone wants to go with a traditional publisher, how do they find and approach them?

Ian:

All right, against all better judgment, I’m going to share a huge secret with you. It goes against better judgment because I know there are people reading this who are thinking, “I am a great writer. I should be treated like a great writer by all,” and because of this attitude they do everything half-past. These people always piss in the pond for the rest of us. So I’ll preempt my answer by telling everyone out there reading this not to send anything to any agent or publisher, using the approach I’m about to share, until you’ve had a professional editor check your work over. I don’t mean your friends; I don’t mean bloggers; I don’t mean an English teacher you know. I mean a professional editor. Or, alternatively, until you have a foundation.

When I say foundation, I mean you’ve already been published by someone big, or have a successful book, or have published numerous articles for which you’ve been paid, or have a large blog following, or are an A-list talent, and such. (If you are a prostitute who slept with a president or an infamous drug dealer, that is not enough. You still need an editor to reach out using this method; however, a big publisher will probably contact you before you even think about writing a book.) If an editor says your work isn’t ready, follow the traditional advice you get in Writer’s Market and other such places. I mean it. If you just start following what I’m about to share, sending in outlines you wrote on napkins while drunk with your friends, your delusional butt is going to ruin this approach for everyone. You’ll literally kill it.

Forget all the advice you get outside being professional and polished. All you need to know is this: In the back of almost every book authors write “Acknowledgements.” They name their agent. They name their editors and publishers. Google those names to see where these people are currently working. Still at Crown? HarperCollins? With the same agency? If you can find the email pattern at a publisher, like HarperCollins, email the person. As long as you have credibility, they will respond and typically request what you offer to send them. If you can’t determine their email, send them a letter addressed specifically to them at the publisher or agency for which they work. Again, as long as you have credibility, you will hear from them.

I’ve gotten key personnel at publishing houses across the board (small to huge) to read my pitches using this method and they have all responded with feedback, including the much welcomed constructive criticism. Which reminds me, if you don’t want to receive criticism, another sign you are not ready to consider publishing, don’t use this method. You’ll piss off whoever you contact when you reply to their feedback by telling them they don’t know what they’re talking about, arguing for your content, etc.

Hunter:

What are some common mistakes that first time authors make, or red flags that they should watch out for?

Ian:

Oops, I kind of answered this in the previous question. (I tend to do that a lot.) Lack of humility. Thinking you’re the bomb keeps you from finding tools to measure your ability. How do you know you’re stuff is good? Really?

My first manuscript was a fiction, sci-fi thriller called IP. My friends told me it rocked, except for one who told me it was “painful;” he couldn’t finish it no matter how hard he tried. I entered it into a couple contests to gauge my ability. I didn’t place. I left it on the shelf for a while and re-read it months later. My friend was right; it was painful. The manuscript sucked.

When I started to write screenplays, I entered contests for feedback and to measure my ability. I had no idea whether or not my stuff was good because it was a new medium for me. The feedback let me know I was on the right track. I won a contest and that got me a lot of attention, landing me my first manager.

Being humble kept me from sending IP to publishers and screenplays to producers before I had properly measured both them and my abilities. When writers aren’t humble they ignore all feedback and don’t bother with having their stuff measured. Remember, it’s much easier to open doors that are unlocked than it is to open ones that have been slammed in your face or to cross bridges that you burned by being premature. It’s great—and a necessity—to be enthusiastic and tenacious; just don’t be cocky.

Watch out for publishers or agents who want money from you in any way, shape or form. If you choose to publish via a POD publisher, don’t go with any that charge you more than cost for your book. You will need to send free copies to tons of places for reviews and possible media attention. Why should you pay 30% less than retail, well over cost, for those copies? A POD who charges authors extra money doesn’t believe in their authors or their products. They aren’t truly interested in selling your book to people; they’re interested in selling it to you!

[Come back tomorrow for the rest of the publishing interview...what publishers are looking for, marketing, selling a book before writing it, and leveraging internet fame.]

Hunter Recommends:
Greatness Without Genies: The Law of Attraction for Realists
How to Be Rich And Happy: Whatever You Want, Whenever You Want
How to Finally Find What You Love to Do And Get Paid For Doing It