Richard Branson has a new book out called Screw Business As Usual, about how it’s time for businesses to shift from being purely profit-driven to caring about people, communities, and the planet.
Sounds good in theory, but a better title for this book would have been “Richard Branson’s Résumé.” At least that’s the feeling I had in the beginning.
About a third of the way through, it gets better, and you think, “Wow, Virgin Unite really is doing good things.” But it’s an awful lot of stories, and not a lot you can really put to use.
Great message, but not such a great book. The book I’m reading now, Shake the World, looks like a much better book on a similar topic.