The Blogger’s Guide To Effective Writing
February 23rd, 2010
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What’s the difference between bloggers who grab and hold readers’ attention, and those who don’t? It often comes down to whether the blogger has studied the art of effective writing.
New bloggers consistently make false assumptions about what works. They learned many rules of formal writing in English class, and they understandably think that they apply to blogging as well. Very often, they don’t. The blogger puts in lots of effort, only to be frustrated and confused when their readers don’t react the way they expected.
Ali Hale has a new ebook out, called The Blogger’s Guide to Effective Writing. It’s focused purely on the actual writing aspect of blogging, aimed at getting you writing with ease, enjoyment, and results.
Its 82 pages are shockingly comprehensive, and it comes with a whopping six month guarantee, so you have plenty of time to try out all the ideas. If you’re a new blogger, it’s very simple – you should buy it. That’s really all I have to say, so click the link and check it out.
Now, what if you’re a more experienced blogger? Well, as with any ebook about blogging, parts of it will surely cover things you already know. These parts will be a good read anyway, but that alone might not be enough of a reason to buy it.
Why might it be worthwhile then? Because experienced bloggers often get stuck in a rut without knowing it. You might have settled on certain ways early on, and perhaps never revisited them to see if they were working for you.
Maybe your style isn’t quite right for your content, or maybe your headlines aren’t grabbing all the attention they could, or maybe readers are having a hard time following the structure of your posts. These kinds of problems aren’t quick to resolve themselves.
It’s much easier when you learn about what makes writing effective or not. Then you can throw away your assumptions and take a fresh look at where you’re doing things right, and where you can improve.
Even for an experienced blogger, predicting what will work is sometimes difficult. But instead of blindly guessing, it’s better to make decisions based on a solid understanding of the foundations of effectiveness. Give The Blogger’s Guide to Effective Writing a try, and see what it can do for your blogging results.
February 23rd, 2010 at 7:14 am
Woo, thanks so much for the review! I’m really glad you enjoyed it: I felt like there was nothing on the market aimed at helping purely with the *writing* side of blogging (and let’s face it, however many times you hit the front page of Digg, people aren’t going to stick around if your writing isn’t easy and engaging for them to read).
If anyone’s got any questions, I’d be more than happy to answer them here in the comments.
February 23rd, 2010 at 11:38 pm
@ Ali, there have been plenty of cases of people hitting home runs on Digg, yet not being able to turn those visitors into regular readers. On the other hand, some people with a relatively small audience have been able to get plenty of clients or customers because of their high level of engagement.
They say that blogging is a numbers game, but that’s only part of the story. Thanks for putting this together so we can learn how to give our readers what they want.