Stop Sucking And Live A Life Of Abundance
December 13th, 2009
Email this article to a friend
More than two years ago, I told Randy Pausch that I was starting a blog with the tagline “Stop Sucking and Live a Life of Abundance.” He then wrote about it in his book The Last Lecture, and my tagline became the number one keyword people used to find my blog.
While it’s no longer my number one keyword, I still receive hundreds of visitors a month who are searching for “Stop Sucking and Live a Life of Abundance.” So if you’re one of them, I just want to say that yes, you’ve come to the right place. It just has a different name now.
My original tagline was an idea that came to me before I had any idea what I was going to write about. And it worked well for more than two years, but now it’s time for a change.
My new tagline is “Personal Development for Polymaths.” It just hit me one day, and I instantly knew it was right. Finally, I can concisely say exactly who my blog is for and what it’s about. It also has some nice alliteration, it’s much better for SEO, it’s simpler, more memorable, and it sounds like an actual name for a blog (something that’s helpful when your domain name doesn’t say what it’s about).
Not much will change, because I was already writing about a broad range of personal development topics. Now I just have an umbrella to put them under.
Fortunately, I didn’t lock myself in with a domain name like stopsucking.com (which for some reason is the site of Trilogy Networks), a deliberate move since I wasn’t ready to commit to any particular niche. So all it took was a lightning fast banner update by Men With Pens, and I was ready to go (though I still have to redo the home page).
Now, what exactly do I mean by polymath? Stay tuned for the next post…
December 14th, 2009 at 9:17 am
Fab banner (hey, what else would I expect from the Pen Men?)
I noticed the tagline change a few days ago, and I really liked it; it’s good to hear the reasoning behind it too! “Stop sucking and live a life of abundance” didn’t really resonate with me, and it didn’t feel quite like “you”. The new one totally does.
December 14th, 2009 at 12:11 pm
Congrats on your tagline update,
Akemi
December 14th, 2009 at 11:20 pm
@ Ali, while I thought the old one felt like me, I also thought it was kinda over the top, too vague, and too long. The new one felt right instantly, so I’m glad you like it.
@ Akemi, thanks. You’ve had some experience with updating taglines too, haven’t you?