Comments on: Upsell 101: Happy Customers, More Money

By: Hunter Nuttall

Hunter Nuttall — Sun, 02 Aug 2009 17:29:33 +0000

@ IntrovertZone, being a victim of Upsell Hell is no fun, right? That guy knows upselling can be effective, but he doesn’t know how to do it in a way that the customer appreciates.

By: IntrovertZone

IntrovertZone — Sun, 02 Aug 2009 00:48:04 +0000

Ah, I went to get my oil changed today and that was Upsell Hell. The guy kept on about have you had your fuel filter cleaned… maybe we should check that transmission fluid…do you want new wiper blades? It was so much work dealing with him! I finally had to tell him I am really just here for an oil change, gotta go… etc.

By: Hunter Nuttall

Hunter Nuttall — Thu, 30 Jul 2009 01:40:52 +0000

@ Akemi, as a kid, I always thought Doonesbury was only for grown ups. But maybe I’d like it now!

By: Akemi - Yes to Me

Akemi - Yes to Me — Tue, 28 Jul 2009 20:36:43 +0000

Kinda. In Doonesbury, there is a hippie guy who works in “McFriendly”. One of his selling line was that — see how much money you save by eating here? (something like that) — when the restaurant had to note the nutritional content of their foods.
It’s a very educational cartoon, I highly recommend as well as The Simpsons.

By: Hunter Nuttall

Hunter Nuttall — Tue, 28 Jul 2009 11:19:39 +0000

@ Akemi, nope, I don’t read Doonesbury. Did you just borrow their comment?

By: Akemi - Yes to Me

Akemi - Yes to Me — Mon, 27 Jul 2009 20:56:00 +0000

Ah, so that one meal covers two day’s of caloric needs. How convenient. (Do you read Doonesbury?)

By: Hunter Nuttall

Hunter Nuttall — Mon, 27 Jul 2009 11:38:58 +0000

@ Akemi, I had totally forgotten about that! It used to be that adding fries was the upsell. But now what used to be the upsell is the "small" combo. Who wouldn't want to supersize it, when it sounds so cool? I think someone calls theirs megasized. And check this out: "I guess no one has been to Hardee's, if you order a monster thickburger, bacon cheddar fries, and an oreo cookie malt for dessert it will add up to 2,760 calories, 180 grams of fat, and 76 grams of saturated fat. Hope you had a great life before having this meal." Brilliant marketing, indeed. It shows that upselling works even on evil products that kill you. Now, imagine taking that power and using it for good purposes!

By: Akemi - Yes to Me

Akemi - Yes to Me — Mon, 27 Jul 2009 04:07:23 +0000

Well, no doubt you heard their “Would you like to supersize it?”
They even coined out a new phrase for upsell, and it sounds good, doesn’t it? SUPERsize it! Brilliant marketing. (Whereas, in fact, it’s horrible to actually supersize it — and yourself.)
I just wish their foods are as good as their marketing.