Someone gave me a bottle of this Japanese soft drink called Ramune. I didn’t know what it tasted like, and looking at the bottle didn’t offer any clues. It had pictures of a pig, a pumpkin, a watermelon, a fan, a flower, a life preserver, and a UFO.

But the weirdest part didn’t come until I tried to open it. I tore off the wrap around the top, removed this green plastic piece, and tried twisting the top. But it just wasn’t twisting off.

I read the label to see if it said anything about opening it, and it did:

WARNING

• DO NOT SWALLOW THE PLUNGER. Throw it away immediately after opening.
• Adults should open the bottle for small children and supervise drinking.
• Do not try to remove the marble from the bottle to avoid injury.
• Do not freeze the bottle or store it in direct sunlight.
• Do not consume if the marble is broken, missing, or descended before opening.

Plunger? Oh, that must be that green plastic piece. Good thing I hadn’t thrown it away. After breaking the connectors that attached the inside to the outside, the green thing became a plunger that you could press your thumb on to apply the force to a smaller area.

Marble? The bottle looked like it had a marble stuck in it, but I thought that was part of the top. But no, there really was a marble stuck in it, and to open the bottle you have to push the marble inside.

So I put the plunger on top, and pushed with my thumb. The marble wasn’t going down, and my thumb was getting bent out of shape. Was I doing it wrong?

I checked online, and found that opening a bottle of Ramune is something of a rite of passage. At least for some people, who use everything from hammers to headbutts to get the darn thing open. Then there are others who say it’s not that big a deal, you just push with your thumb. I fell into the former category.

After wearing my thumb out with no luck, I tried using the heel of my hand. Although I wouldn’t be able to push as deep this way, I could exert much more force, and it would hurt a lot less. But after a few failed attempts, I had dug a deep ring into my hand, and drawn a trickle of blood.

Was this supposed to be another Kobayashi Maru?

I decided to bring out the big guns. My hammer was packed away, but my screwdriver was easy to get to and would work just as well. I put the bottle on the counter (so it would absorb the full impact instead of being pushed away), on top of a cork oven pad (so the counter wouldn’t get scratched).

Then I pounded the bottle several times with the base of the screwdriver, well aware that I was just as likely to break the bottle as I was to push the marble in.

The marble looked like it had moved some, so I went back to pushing my thumb on the plunger, and the marble went it, stopping a couple inches down where the bottle narrows.

The bottle then adds insult to injury because even after opening it, the marble blocks the flow when you try to drink it. But with the right angle, I finally enjoyed the pig/pumpkin/UFO-flavored drink known as Ramune. (It actually tastes something like Sprite).

Just yesterday, I was reading something about attacking problems from a non-obvious direction after reaching a mental dead end. This comes from Whole Brain Thinking: Working from Both Sides of the Brain to Achieve Peak Job Performance:

“Visualize the extreme opposite of the situation. Example: If you are trying to invent a gadget to open bottles, pretend you are trying to bond the bottle cap permanently to make it impenetrable. It will thus be easier to discover the weaknesses inherent in the current bottle caps and a way to get the substances that are inside, out–without resorting to the typical removable cap. You might invent a syringelike contraption that extracts the contents rather than beheading the package.”

I have to wonder if the authors wrote this after an encounter with Ramune. (By the way, this is an example of lateral thinking, just one of many crucial concepts covered in Marelisa Fabrega’s ebook How to Be More Creative – A Handbook for Alchemists).

Any usability engineer would go into conniptions about the bottle design. Yet the challenge of opening it is what gives Ramune its mystique and its fan base. I want to get another bottle, not so much to drink it, but just so I can try opening it again (hopefully doing a better job next time).

If a soft drink can teach patience, persistence, and lateral thinking, then what other learning experiences might be hiding in plain sight, disguised as problems?

Photo from Wikimedia Commons

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