The Science Of Seduction

February 8th, 2009           Email this article to a friend Email this article to a friend

George Costanza: The Timeless Art of Seduction

What makes people fall in love? Biological anthropologist Dr. Helen Fisher has spent her life studying this question. She’s the author of Why Him? Why Her?: Finding Real Love By Understanding Your Personality Type.

Despite the saying that “opposites attract,” Helen Fisher says (and we all know) that people tend to seek out mates who are similar to them in many ways:

“Psychologists have determined that men and women tend to fall in love with individuals from the same ethnic and socioeconomic background; with those of a similar level of intelligence, education and physical attractiveness; with individuals holding similar religious, political and social values; and with those who have a similar sense of humor.”

But beyond these factors, matchmaking involves a huge element of personality. Is there any rhyme or reason to what personalities we find attractive?

Geneticists have been able to map many traits to our DNA, and Helen Fisher says they’ve learned that our genes act together to create behavior syndromes.

“For example, if you have a biological appetite to seek novelty, you are also likely to be energetic, spontaneous, risk taking, curious and creative. If you are predisposed to be traditional instead, you are also likely to be loyal, cautious, respectful of authority and eager to make plans and follow schedules. We express constellations of related biological traits, creating what are commonly called personality types.

In fact, after doing extensive research on the biological underpinnings of personality types, I have come to believe that each of us expresses a unique mix of four broad basic personality types. Moreover, our primary personality type steers us toward specific romantic partners. Our biological nature whispers constantly within us to influence who we love.”

These four broad personality types are associated with four specific neurotransmitters and hormones: dopamine, serotonin, testosterone, and estrogen.

I haven’t read the book, and I’m not entirely clear on how this works. I know that both men and women have both testosterone and estrogen, but don’t men always have more testosterone, while women always have more estrogen? She talks about inheriting particular genes in the various hormone systems, so I guess it’s not necessarily that people have more of these neurotransmitters and hormones, just that they have genes that cause them to be more heavily influenced by them. Therefore, the personalities associated with testosterone and estrogen can be found in both men and women.

Anyway, she says we’re all a unique combination of the four types, which she calls the explorer (risk-taking, associated with dopamine), the builder (calm, traditional, associated with serotonin), the director (analytical, tough-minded and decisive, associated with testosterone) and the negotiator (emotionally expressive and empathetic, associated with estrogen).

Although she didn’t say one word about the Myers-Briggs Type Indicator in the articles I read, I noticed a striking (though not perfect) correlation between these types and the MBTI temperaments. Below we see the types, the associated neurotransmitter or hormone, the associated temperament (in my opinion), and the corresponding traits.

Type /
Neurotransmitter or Hormone /
Temperament
Traits
Explorers
Dopamine
SP
seek novelty, willing to take risks, spontaneous, high energy, curious, creative, optimistic, enthusiastic, mentally flexible
Builders
Serotonin
SJ
calm, social, cautious but not fearful, persistent, loyal, fond of rules and facts, orderly, conventional, guardians of tradition, skilled at building social networks and managing people in family, business and social situations
Directors
Testosterone
NT
direct, decisive, focused, analytical, logical, tough-minded, exacting, emotionally contained, good at strategic thinking, to the point, bold, competitive, good at figuring out machines, mathematical formulas, or other rule-based systems, may be good at understanding the structure of music
Negotiators
Estrogen
NF
tend to see the big picture, connect disparate facts to think contextually and holistically (called “web thinking”), imaginative, superior verbal skills, excellent at reading postures, gestures, facial expressions, and tones of voice (known as “executive social skills”), intuitive, sympathetic, nurturing, mentally flexible, agreeable, idealistic, altruistic, emotionally expressive

So which types attract each other? Fisher says that explorers go for other explorers, and builders go for other builders. But directors go for negotiators, and vice versa.

For now, I’m not convinced about this. I’ve always considered the MBTI to be useless for selecting jobs or partners. It’s great for understanding people, but not for filtering them. So if these four types can be mapped to Myers-Briggs types, my instinct is that they wouldn’t be good relationship predictors.

Then again, I haven’t spent a lifetime studying it. Maybe there’s something to this.

Dr. Fisher admits that types aren’t everything. She observed a “test date” between two explorers, who should be a good match based on type. But he says he’s into sports, while she calls herself a cultural woman. Having the right type isn’t enough unless the people have common interests, or at least a willingness to learn about each other’s interests.

Enough talk. Let’s find out what you are.

WhyHimWhyHer.com redirects to the test at chemistry.com (a sister site of match.com). Allow about 15 minutes for this. It’s a bit of a pain to get started, but worth it.

You have to create a username and password, but since you don’t ever need to log in again, you can just use random letters. I was going to say you can use Mailinator to get a throwaway email address, but the test gives you the results right there in the web page, so you can just make up a fake email.

The test is pretty interesting. The very first question is the only one about physical attributes. Specifically, the relative lengths of your index and ring fingers. I guess this is influenced by the neurotransmitters and hormones in question.

There are two items about visual perception, where you have to make one thing bigger or smaller until it’s the same size as another thing. The rest of the questions are normal personality questions.

I expected that the test would find me to be a director, and I was right. But it determines both a primary and a secondary type. I was a director (testosterone) for the primary, and a negotiator (estrogen) for the secondary. I don’t know if I’m thrilled about my secondary type being associated with estrogen, but the description does match me partially.

Do you think Dr. Helen Fisher is right? Do you think explorers are best matched with explorers, builders are best matched with builders, and directors are best matched with negotiators? If you’re married and willing to share what types you think you and your spouse are, that could be interesting.

10 Responses to “The Science Of Seduction”

  1. Vered - MomGrind Says:

    I haven’t taken the test, but I am probably a Negotiator and my husband is probably a Director. We’ve been together for almost 20 years and are extremely compatible.

    Of course, many other factors besides personality are responsible to the fact that our relationship works. We come from a similar socioeconomic background, obtained the same level of higher education (master’s degree), and have similar beliefs and values when it comes to major issues such as religion and money.

    Besides, I do like the tall, dark-haired, pale-skinned type. ;)

    I believe that opposites often do attract, but their attraction leads to short-term romance. To make a relationship work long-term, people usually need to be compatible.

    Vered – MomGrind´s last blog post..Sex Sells? You Tell Me

  2. Vered - MomGrind Says:

    Oh, and that photo of George Costanza? Priceless.

    Vered – MomGrind´s last blog post..Sex Sells? You Tell Me

  3. Hunter Nuttall Says:

    @ Vered, it sounds like you have a wide variety of compatibility factors at play. I agree, it takes a lot of similarities to make a relationship possible, and even then it still takes work. Glad you like the photo of George. I’m worried about what people will think if they don’t know who he is!

  4. B.O.B-Builder's Official Boardroom Says:

    What are you hunter, a lawyer or a phylosophigist(how do you spell that >.<) or what?

  5. Hunter Nuttall Says:

    @ B.O.B, I’m not a lawyer. I don’t know what a phylosophigist is, but I’m probably not that either!

  6. Finn Says:

    I noticed the same Keirsey (it’s Keirsey – MBTI has no temperaments) temperament resemblance once I read an article about Fisher and chemicals.

    A few interesting points that puzzled me:
    The SP-like group is linked with both norepinephrine (NE) and dopamine (DA). These are neurotransmitter chemicals (2 out of 4 that I know). They usually affect opposite hemispheres more (left = DA, right = NE). Wonder if they are linked in the way Fisher proposes. The other neurotransmitters, Acetylcholine is excluded in this grouping – and serotonine is linked with SJ?
    Then it gets more complex as Fisher seems to claim testosterone to be linked with NT (alone) – one might make a link between testosterone and T in general? And Estrogen might as well be linked with F instead of NF alone?

    The rIng finger length seems to have some relevance to the level of testosterone – if your ring finger is long (compared to the index finger), it seems to be so because of testosterone.

    What seems puzzling is that the Fisher theory mixes neurotransmitter chemicals and hormones side by side – and nothing else.
    I personally suspect that personality is a more complex mix of:
    * background chemicals of at least these 2 types together = emotional state, controlled by the limbic system (partly)
    * AND the way the neurons are connected in one’s brain = pattern-making behavior, recognition and conclusions etc.

    The latter may be partly responsible for N/S and J/P.

    As for relationships, it IS interesting that NT’s tend to marry NF’s and my brother SP just divorced her SP wife… And several couples I know do have SJ+SJ relationships (where a N-child would go crazy) :-)

  7. Hunter Nuttall Says:

    @ Finn, my reply got lost when I had to restore my database. Hope you saw it, but anyway, thanks for all the info!

  8. Finn Says:

    Yes, I saw the reply – thanks!

    There is an interesting thread about this subject at:
    http://intjforum.com/showthread.php?t=14870

  9. Flitcraft Says:

    I’m a hard Director (INTP). I don’t seem to be compatible with anybody. Though I do tend to find ENTJ women attractive.

    Flitcraft´s last blog post..

  10. Hunter Nuttall Says:

    @ Flitcraft, I can understand thinking that, but I also think that nobody is incompatible with everyone. Some people are just hard to find.

    BTW, if you want to get a link on my MBTI pages, just leave a comment here: http://hunternuttall.com/blog/2008/12/whats-your-myers-briggs-type/