The Unified Theory Of Making Money Online

What does physics have to do with making money online? Maybe nothing. Maybe everything.

Our scientific understanding has advanced greatly over the centuries. But while our knowledge has brought plenty of complications, in a way it has also made things simpler. We can now explain the workings of the universe with just four fundamental forces:

- Gravity
- Electromagnetism
- Strong nuclear force
- Weak nuclear force

The number of fundamental forces has come down over time. For example, electricity, magnetism, chemical bonds, friction, etc., once thought to be separate forces, are now known to just be different aspects of an electromagnetic field.

If we’ve now reduced physics to four fundamental forces, might we someday get it down to just one? This is the search for a unified field theory.

Physicists disagree about whether one is possible. There have been proposals for how to combine electromagnetism with the weak force, but incorporating the strong force is problematic, and gravity really throws a wrench in the works.

There have been different unification theories, but so far they’ve all had holes. Maybe there really are four fundamental forces that can’t be put under a bigger umbrella.

Making money online

Much has been written about how to make money online, but when you look at the big picture, what are the principles at work? How many truly different ways are there to make money online? Does it all come down to just one?

People say that to make money online, you need to write for people, not search engines. Well, no, you don’t. Nor do you have to solve an urgent problem, or be authentic, or target a lucrative niche, or any of the other things that people say you have to do.

Yes, these are all good ideas, but each one has plenty of counterexamples. For any “must do” principle, there are success stories from people who violated it.

Why is this? Because there’s not just one way to do things. Here are four fundamental forces, if you will, for making money online:

- Being cool
- Being spammy
- Satisfying a want
- Satisfying a need

Maybe there are more, but these are the ones that came to mind. They appear to be independent, in that while you can certainly combine them, you can also succeed with one while ignoring the others. But are they really independent, or is there a larger force that unifies them?

Let’s first look at them separately.

Being cool

“Cool” here includes likeable, funny, entertaining, etc. People in this category make money by leveraging their personality.

Johnny B. Truant went from making practically nothing online to five figures a month in nine months, once he started being cool. Officially, he sets up websites and such. I’m sure he’s good at it, but the reason people want to buy from him isn’t because he’s better at websites than everyone else. He gets fans because he swears, he tells clients he doesn’t care if they work with him, he blogs about stuff that has nothing to do with what he sells (like why Christmas is gay), and he confesses to crimes he didn’t commit. In short, because he’s cool.

Gary Vaynerchuk is the face behind another personality-driven business. Today he has the whole “crush it” and branding expert thing, but he didn’t have that when everyone first started talking about him. I watched his videos trying to see what he was all about, and he was very entertaining, but I couldn’t for the life of me figure out what he actually does (other than screaming about wine). And then I realized that was it – screaming about wine; i.e., being cool.

Stuff White People Like became an instant hit on humor value alone. Sometimes sites like this get a lot of traffic that can’t be monetized, but Christian Lander reportedly received a $300,000 advance for his book based on the blog.

Being spammy

I don’t necessarily mean actual spam, or doing anything unethical or illegal. I’m just talking about focusing on tactics for converting visitors into cash as opposed to providing value.

The guy known as Grizzly has a number of sites, but I only know one of them. And he was nice enough to spill his money-making secrets for this site in How to Increase Your AdSense CTR.

His blog is about making money online, and filled with content containing relevant keywords. It happens to be very good content, but that doesn’t matter, because he doesn’t make his money from regular readers. He just needs relevant content so Google will send him search traffic.

He deliberately went with a blogspot blog because it’s ugly. When visitors see this ugly blog, they want to get out of there, and 7% of them leave by clicking the huge ad in their face (at the very top, above the post title). I’d guess that most of his other sites use this same approach, but minus the good content.

(Actually, I just checked out his site for the first time in a long while. It now looks much less ugly, and the big AdSense ad is gone. Not sure what happened.)

Satisfying a want

This is the category for professional problem solvers: copywriters, blog consultants, marketing consultants, and so forth. They don’t create stuff first and then try to find people who want to buy it. They start by identifying their ideal customer and getting to know them.

When they understand the problem that is keeping their ideal customer up at night, they’re in a position to give the customer exactly what they want. They show this by listening, establishing trust, telling stories, highlighting benefits over features, giving a call to action, etc.

Satisfying a need

You’ll have a hard time selling something to someone who truly doesn’t want it. However, you don’t need to sell to their wants per se.

Steve Pavlina has done quite well by ignoring what his readers want, and just telling them what they need to hear. He positions himself as an expert with advice to give, a position that would only be weakened by asking for permission. He makes enemies by calling his readers Nazis for eating eggs or selfish for being underpaid teachers, but he also makes tens of thousands of dollars a month.

Is there a unified theory of making money online?

In practice, people don’t necessarily restrict themselves to just one of these. Naomi Dunford is cool in addition to being a problem solver, Grizzly quite possibly parlayed his reputation for AdSense success into an additional income stream, Steve Pavlina asked his workshop attendees for detailed feedback so he could improve, etc.

Still, these methods appear to be different. Is there some higher thing that ties them all together, or are they really independent? Albert Einstein failed to unlock all the secrets of the universe, leaving questions that may never be answered. But maybe we can unlock the secrets of making money online, which would be almost as good.

Photo by Victorrjr

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Mesothelioma Lawyers, New York: Insider Extras

You know how sometimes you read or hear something, and you have the feeling that you’re missing an inside joke? People who read my novel Mesothelioma Lawyers, New York may have that feeling every few pages. While some of the Easter eggs are obvious, many are not.

As I had always planned to, I’ve updated the epilogue to point out the hidden references, symbolism that may have been overlooked, notes about the actual writing of the novel, etc.

Here are some of the questions that are answered:

  • Where do the characters’ names come from?
  • What is the significance of the photon with a wavelength of 400 nanometers?
  • What is the meaning of Jack’s cryptic notes, which even he doesn’t understand?
  • What blogger is referenced twice, though not explicitly named?
  • What’s special about the exact time that Jack wakes up?

etc., etc. To get the full Mesothelioma Lawyers, New York experience, you need to read the epilogue – but it contains spoilers! (The full text of the novel is still freely available at the link above.)

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Can An Economic Model Predict The Olympics?

Economics professor Daniel K.N. Johnson thinks that the world is much more predictable than you would expect. It’s no surprise that he can use economic models to predict unemployment rates. But one day, he decided to see if he could predict Olympic medal counts the same way.

He didn’t expect it to work, but it did. From the 2000 through 2008 Olympic games, he predicted total medal counts by country with 94% accuracy, and gold medal counts by country with 87% accuracy.

It’s amazing how little information he need to give the computer, and in fact, he doesn’t look at individual athletes at all. He only considers five factors: per capita income, population, climate, political structure, and home court advantage. His track record speaks for itself:

Event Accuracy rate of predictions
Total medals (Gold medals)
2008 Beijing Summer Games 93% (92%)
2006 Torino Winter Games 93% (89%)
2004 Athens Summer Games 94% (86%)
2002 Salt Lake City Winter Games 94% (85%)
2000 Sydney Summer Games 95% (84%)

In Beijing, he predicted 103 medals for the U.S., with 33 gold. The actual count: 110 and 36. In Athens, he predicted 103 medals for the Americans, with 37 gold. The final results: 102 and 36.

He admits that China causes problems for his model, because there’s no one to compare them to. But other than that, the key to Olympic victory is clear: a successful country should be rich, big, and cold. It should also have a single-party government, and most importantly, it should host the games itself.

The model has held up remarkably well, and not even the anomaly of Michael Phelps threw it off much. But while it’s interesting that a handful of variables can tell you so much, it’s also a bit depressing that the world is so predictable. You could say they might as well just hand out the medals and skip the formality of actually competing.

When I heard about Daniel K.N. Johnson a few weeks ago, I made a note to see how well he predicted the 2010 Winter Games in Vancouver. The results are in, and surprisingly, he did a really awful job:

Country Predicted Medals
Total (Gold)
Actual Medals
Total (Gold)
Canada 27 (5) 26 (14)
United States 26 (5) 37 (9)
Norway 26 (4) 23 (9)
Austria 25 (4) 16 (4)
Sweden 24 (4) 11 (5)
Russia 23 (8) 15 (3)
Germany 20 (7) 30 (10)
Italy 19 (3) 5 (1)
Finland 14 (4) 5 (0)
Switzerland 13 (4) 9 (6)
China 12 (2) 11 (5)
South Korea 11 (4) 14 (6)
Netherlands 10 (3) 8 (4)

Not sure what happened here, but it looks like the world isn’t so predictable after all. I guess computers don’t believe in miracles.

Photo by Duncan Rawlinson

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WordPress Defender: 30 Ways To Secure Your Blog From Attack

WordPress Defender

John Hoff is a guy who knows way more about WordPress security than most people could ever hope to. He offers a security upgrade service that I’ve recommended before, but now he has an option for people who want to save money by doing the work themselves.

His new ebook is called WordPress Defender: 30 Ways to Secure Your Blog From Attack Anyone Can Do. Do you see the double meaning in that title? John meant:

(30 Ways to Secure Your Blog From Attack) Anyone Can Do

That is, you don’t need to be a techie to implement these steps. You just need some basic skills, such as installing plugins, editing files, etc., and he spells out what you need to do to secure your blog.

But the title could also mean:

30 Ways to Secure Your Blog From (Attack Anyone Can Do)

You see, hacking a blog isn’t all that difficult. The problem is that almost all WordPress installations have the same out-of-the-box security configuration. So when a new vulnerability is discovered in WordPress, a hacker knows that he can exploit it on most blogs. He can even set up a bot to automatically carry out attacks on huge numbers of blogs while he sleeps.

Don’t think that you’re not a target because your blog is too small, or it’s not making that much money, or you’re too nice. It’s almost inevitable that you will be targeted at some point. I’ve been hacked at least once, maybe twice, and every now and then someone else will try. Fortunately, John’s system has made me much safer, and I get notifications when someone is trying to hack me.

I get a little more paranoid about hackers each year. Last week, the head security guy where I work gave a presentation about how big the threat is. He thinks that antivirus software is basically useless, because it only protects you from the hackers who aren’t trying very hard.

He told us about companies that sell viruses to people who want to hijack other computers. Many of them offer live support – if you buy a virus from them that gets caught by antivirus software, just call their toll-free number and they guarantee they’ll fix the virus to put the bad guys back in business.

He told us about how the hackers we catch in the U.S. are at the very lowest levels of their organizations. The big guys operate from certain countries in eastern Europe, where they’re safe from prosecution, and free to recruit people to carry out their evil deeds.

In other words, hackers are a very big threat, and one you can’t afford to ignore. John found that out the hard way when his wife’s online jewelry business was completely shut down by a hacker. And millions of other people have learned this lesson after it was too late.

WordPress Defender is 150 pages of solid information about how hackers think and how you can thwart them. It also comes with 14 videos (nearly 2 hours worth) to make things crystal clear and easy to follow along.

Unfortunately, people often make the mistake of waiting to get hacked before they start thinking about security. It’s far better to get prepared now, so you can relax knowing that you’re not an easy target. While nothing is completely secure, the system in this ebook will make your blog far more secure than it is now.

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50 Famously Successful People Who Failed At First

It’s easy to look at famous people and assume that they must have stumbled onto overnight success somehow. We think they were born with amazing talent that was immediately appreciated by the world. Unfortunately, this makes it easy to think that if you’re not successful by now, there’s no point in trying.

Of course, this isn’t true, even though it may seem that way. It’s always good to be reminded that even the biggest successes are almost always preceded by numerous failures, and that persistence is the key to eventually being a success.

Someone emailed me to say they featured my blog in their post 50 Famously Successful People Who Failed At First. I was annoyed that this turned out not to be true (apparently the email was a sloppy copy and paste job), but anyway, it’s a good list of people who reached success only after they had gotten failure out of their system.

It’s broken up into categories: business gurus, scientists and thinkers, inventors, public figures, Hollywood types, writers and artists, musicians, and athletes. But be warned that I noticed a few factual errors.

Here are some of my favorites that I hadn’t heard before, and which appear to be true:

  • Walt Disney was fired from a newspaper because “he lacked imagination and had no good ideas.”
  • Oprah Winfrey was fired from her job as a television reporter because she was “unfit for TV.”
  • Elvis Presley was fired and told “You ain’t goin’ nowhere, son. You ought to go back to drivin’ a truck.”

Do you know any successful failures who should be added?

Photo by Hammarstrand

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The Blogger’s Guide To Effective Writing

The Blogger's Guide to Effective Writing

What’s the difference between bloggers who grab and hold readers’ attention, and those who don’t? It often comes down to whether the blogger has studied the art of effective writing.

New bloggers consistently make false assumptions about what works. They learned many rules of formal writing in English class, and they understandably think that they apply to blogging as well. Very often, they don’t. The blogger puts in lots of effort, only to be frustrated and confused when their readers don’t react the way they expected.

Ali Hale has a new ebook out, called The Blogger’s Guide to Effective Writing. It’s focused purely on the actual writing aspect of blogging, aimed at getting you writing with ease, enjoyment, and results.

Its 82 pages are shockingly comprehensive, and it comes with a whopping six month guarantee, so you have plenty of time to try out all the ideas. If you’re a new blogger, it’s very simple – you should buy it. That’s really all I have to say, so click the link and check it out.

Now, what if you’re a more experienced blogger? Well, as with any ebook about blogging, parts of it will surely cover things you already know. These parts will be a good read anyway, but that alone might not be enough of a reason to buy it.

Why might it be worthwhile then? Because experienced bloggers often get stuck in a rut without knowing it. You might have settled on certain ways early on, and perhaps never revisited them to see if they were working for you.

Maybe your style isn’t quite right for your content, or maybe your headlines aren’t grabbing all the attention they could, or maybe readers are having a hard time following the structure of your posts. These kinds of problems aren’t quick to resolve themselves.

It’s much easier when you learn about what makes writing effective or not. Then you can throw away your assumptions and take a fresh look at where you’re doing things right, and where you can improve.

Even for an experienced blogger, predicting what will work is sometimes difficult. But instead of blindly guessing, it’s better to make decisions based on a solid understanding of the foundations of effectiveness. Give The Blogger’s Guide to Effective Writing a try, and see what it can do for your blogging results.

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The People Who Can Do No Wrong

“You cannot do anything to make America not like you. You’re one of those people…[like] Charlie Sheen…I always kid him. I say ‘You could beat a nun to death in a pile of dead puppies’ and America would just go, ‘Oh that Charlie, we love him, he’s hysterical!’…and you’re the same way.”

- Bill Maher to Brad Pitt

Yesterday’s post How To Ruin Your Reputation Instantly And Permanently was about how easy it is to shatter your reputation by acting unethically for a short term gain. In the comments, Chad at Sentient Money said:

“True, but reputation is secondary to making money. If you can make money for someone else they will hire you even if you are a baby killer…sure there are companies who won’t hire ‘baby killers who make money,’ but there are tons that will. Just ask Goldman Sachs, GE, Morgan Stanley, Citi, virtually any of the oil companies and large international construction firms, the Fed, etc.”

While I’m not exactly thrilled that this is true, it definitely is. And that got me thinking about why people vary so much in their ability to get away with things. Of course, money is one way to get a free pass.

I’m normally not a fan of ruining someone’s career just because they slipped up and said something they shouldn’t have, but John Rocker would be an exception. It would be hard to come up with something more racist, homophobic, and sexist than what he said about New York in 2000.

But when people speculated about whether it would ruin his career, a common thought was “Yeah, but he still throws the ball at 95 miles per hour.” Translation: he makes money, so he’s untouchable.

His career did fall apart, but only because his pitching performance declined, not because of what he said. (BTW, I haven’t closely followed many of the stories referenced in this post, so correct me if I’m wrong on anything.)

If John Rocker is someone who got off too easy, Tiger Woods is someone who’s taking far more heat than he deserves. Yeah, affairs are bad, I get that. But I haven’t heard a decent explanation as to why what Tiger did is so much worse than what David Letterman did.

What is so different in Tiger’s case? Is it the number of affairs? Is it because he has more money and therefore more responsibility? Is it because his image was a bit more squeaky clean?

The main reason I’m hearing is that Letterman apologized before the public found out. But what difference does that make? He only did it because he had been caught and knew the truth was coming out whether he liked it or not.

Do you really feel that Tiger Woods owes you an apology? His wife certainly, but why is it any of our business? (I just learned that he’s issuing an apology later today, though I doubt it will change anything.)

Chad also said, “In 2 years no one will care that Tiger Woods got caught having a massive number of affairs. He will get back all his sponsors and more.” Yes, I believe so, assuming that his performance doesn’t tank from staying out of the game too long, losing focus, etc. But today, why is it such a huge controversy compared to some much worse offenses?

Mike Tyson was convicted of rape and no one really cared. In fact, his first fight out of prison set a pay-per-view record of $63 million. And his career wasn’t ruined by biting off part of Evander Holyfield’s ear, assaulting two people in a road rage attack, throwing punches after the bell, knocking down a referee, failing one drug test and refusing to take another, racking up more sexual assault accusations, or saying he wanted to eat Lennox Lewis’ children. Nope, his career ended only when his performance declined.

But it’s not just money making ability that gives someone immunity. There’s something else, though I’m not sure what. Why can Brad Pitt and Charlie Sheen do no wrong, while other people of similar stature pay dearly for offenses that should be within the bounds of forgiveness?

John Kerry’s 2008 presidential hopes were dashed when he waited too long to apologize for a botched joke. Seriously? Why is that even an issue?

On the other hand, George W. Bush got re-elected after, in some peoples’ minds, bombing the World Trade Center. (No, I don’t think he deserves any blame for the 9/11 attacks, but a lot of people think it was his fault for ignoring the threat and allowing it to happen, and some people actually think he planned it…people like Charlie Sheen.)

Shock jock Don Imus found that your immunity can wear off. He was fired for his infamous “nappy headed hos” comment, despite apologizing immediately. Yeah, it’s offensive, and I’m certainly not a fan of his, but that comment was consistent with the material that won him honors such as a place in Talkers magazine’s 25 greatest radio talk show hosts of all time. So why did the line suddenly move for him? He’s said some things that were far worse, without much consequence.

Does anyone really expect Simon Cowell to apologize to everyone he’s judged?

Anyway, if anyone knows what the rules are, let me know.

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How To Ruin Your Reputation Instantly And Permanently

The Blizzard of 2010 brought about 3 feet of snow to D.C. A few days ago, I got on a plane to go someplace a bit warmer (Charleston, SC). I got on the plane and looked out the window at the weather I was leaving behind.

I was busy thinking about the trip, so I didn’t notice there was a small delay. Nor did I notice when the small delay became a big delay. Not until someone got on the PA system and said “If you’re wondering why we’re not moving, we’re having some trouble locating the captain.”

Eventually they sent us back to the gate, and shortly afterwards they cancelled the flight. They didn’t say why, but after I finally got there on the next flight, I found out what had happened: the captain just decided to quit his job right before takeoff.

This guy did some serious damage to the airline. I don’t know what the situation was, and maybe he can get away with it. Maybe he isn’t getting a pension anyway, maybe he’s safe from legal action, and maybe he doesn’t need to work for anyone else ever again. Maybe.

But all too often, people find that the world is smaller than we realize, we need each other more than we think, and you only get to betray someone once.

I’ve heard trust described as a bank account. When you say you’ll do something and then follow through, you’ve made a deposit to the trust account. When your balance is high enough, you can make withdrawals by asking for favors, and you can afford penalties when you slip up now and then. But once you try to rob the bank, it’s never the same again.

I know a system administrator who responded to getting laid off by deleting all the data on a server, causing what he thought would be about $1 million in damages. The company ended up not needing what was on the server, but why do people do things like that? Actions have consequences. For God’s sake, you can hire a hitman for just a few dollars.

I recently tried to collect payment for some freelancing work from a freeloading client. First they pretended they had paid me, then they pretended to be “researching the problem,” and now they’ve broken off all contact. OK, they win on the money front, but to save a few bucks they branded themselves as deadbeats. Not a good tradeoff.

You can survive divorce, bankruptcy, and cancer, and possibly even come out of it stronger than ever. But once you sacrifice your reputation, it’s really hard to recover. And sometimes you only get one chance.

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Go And Reasoning: An Interview With Milton Bradley

Milt Bradley playing Go

I recently had the opportunity to interview Milton Bradley. No, not that Milton Bradley, though there is a board game connection. I happened to stumble across Milt’s site, where he talks about the benefits of the ancient board game of Go, why he finds it far superior to chess, and how he taught it to hundreds of kids in an experimental after school program.

Perhaps most interesting to me was his claim that many of the world’s biggest problems are caused by poor decisions resulting from undeveloped reasoning skills, and that we can actually make progress towards solving them by learning this game. I couldn’t pass up the chance to ask him a few questions.

Hunter: First things first. What is reasoning, and why is it important?

Milt: Wikipedia says: “Reasoning is the cognitive process of looking for reasons, beliefs, conclusions, actions or feelings.” I prefer to think of it more simply, as “the logical mental process through which one arrives at answers to real world problems.”

My own definition appears in the Preface to my autobiography. [Bottom of the post]

Hunter: Don’t schools already teach reasoning? Maybe not explicitly as a subject in its own right, but don’t we pick it up along the way? And if not, then what is the purpose of formal education?

Milt: No, absolutely not! The emphasis in the schools is primarily on facts and the application of formulas to the solution of problems with exact solutions (e.g. math and the sciences). The vital subject of decision making in messy real world situations is really never addressed.

Hunter: You say that a full solution to the problem would require that schools teach reasoning, starting in pre-school and continuing throughout one’s entire academic career. Noting that this isn’t going to happen anytime soon, you suggest an alternative partial solution – teaching the strategy board game of Go, which can start right now.

Most people in the West have never heard of Go. I had barely heard of it until recently, and while I’m beginning to gain an appreciation for it, I know I’m far from really getting it. So I’m sure you’ve encountered a lot of people who are skeptical of your ambitious claim. Tell us, how can a board game play an important role in solving the world’s problems?

Milt: In terms of learning the process of situational appraisal and then deciding upon an appropriate strategy and the specific tactics with which to implement it, the process in Go is much like that involved in solving real world problems. So mastering the former process theoretically should help learning it in the latter, but there remains the difficult problem of skill transference from the neat, clearly defined realm of the Go board to the messy, immensely complex real world (especially considering its emotional implications). So whether or not my inference in this regard will prove correct is currently unknown.

Hunter: In the U.S., we play board games with a large element of luck, such as Monopoly, Life, and Sorry (to say nothing of roulette, the lottery, and Super Bowl squares). Eurogames, such as The Settlers of Catan, Puerto Rico, and Imperial, require much more thought and planning. And in Asia, they play Go and games resembling chess.

Does this tell us something about the different cultures, or am I reading too much into it?

Milt: Hard to be sure, although that’s a reasonable inference. But that’s a possibly unknowable question about historical origins which is almost entirely irrelevant to the key issue of what we do with and about the games we now play.

Hunter: I’m very interested in brain plasticity, the ability of our neurons to adapt to new experiences, an ability that decreases with age. I don’t think it’s true that you can’t teach an old dog new tricks, but let’s face it, some tricks are much easier for young dogs. Perfect pitch is a good example; anyone is probably inherently capable of it, but if you don’t speak a tonal language or receive musical training very early, the window closes forever.

It seems that all the great Go players started learning from a very early age. Go Seigen was an exception, becoming possibly the greatest player of all time, despite not starting until the ripe old age of 9.

For people who are far older than 9, is it too late to learn Go, or reasoning?

Milt: A good question. It’s certainly harder to attain the highest levels of proficiency, and the main reason for that is that Go is a game of pattern recognition, and it seems that the brain’s ability to absorb and internalize patterns declines quickly as a child ages. And a key here that should not be overlooked is that these top players who began as small children only were able to do so because the patterns they were exposed to as young children were on a very high level, so what they learned “by osmosis” was correct. If their exposure had been to error full low level play the result would have been quite different!

Hunter: Forgive my playing devil’s advocate, but they already play Go in Japan, and that’s not exactly a utopia. Like any other country, they have their pros and cons (see my discussion with Akemi Gaines where we compared the U.S. and Japan, or my tongue-in-cheek 10 Reasons America is Better Than Japan).

Is this because Go has been insufficient to fully develop reasoning in the Japanese, or because good reasoning isn’t enough?

Milt: Both! And because of the skill transference problem I alluded to earlier. It’s relatively easy to be objective in playing Go compared to the real world where all kinds of emotional issues intrude on the decision making process. As earlier noted, this is a key issue that must be addressed.

Hunter: Being smart isn’t considered cool. Any ideas on how to change that?

Milt: What you’re talking about is a quite temporary (and manifestly counterproductive) artifact of our current prevalent “pop” culture! Our society has enough problems that we aren’t currently coming near to solving for this sort of mass stupidity to continue indefinitely without sounding its own death knell! So this will either change sometime in the fairly near future or our survival prospects will be even dimmer than they already are.

Milt’s Go Page is filled with insightful articles about the benefits of Go and his experience with teaching it to kids after school for eight years. When I asked him to write a bio for this post, he provided the entire preface to his autobiography, so read on for more content!

In January 1943, age 15 years and 10 months, I graduated from the newly created Bronx High School of Science, then arguably the best high school in the entire United States. At the same time I was also an overweight, friendless, indifferent student who was seriously contemplating committing suicide! But on my 16th birthday only two months later, thru sheer force of will I overcame that negative thinking, and began to transform both mind and body to turn my life around.

As a result, I can look back today with pride at the creative output and epiphany of my “retirement” years, which have resulted in the writing of 8 books, 3 of which are in print and one that’s published FREE on the internet, all brought to fruition after the age of 75, with the last just this year at age 82! But I’m now also unquestionably in the twilight of my life, suffering from incurable, invariably fatal Acute Myeloid Leukemia, while my 88 year old wife has fallen victim to both Parkinson’s and Alzheimer’s diseases. But I soldier on despite those burdens, still writing, and still hoping to see my most significant work published. This autobiography is high in that category as is my novel The Vigilante Murders, but first and foremost is what I consider to be my most important work, Reasoning And Problem Solving, which is the result of some unique insights which I believe have made my life worth living and writing about.

The primary theme of this autobiography can be viewed as the story of my triumph of wit and will over adversity. But that’s an oft told tale, not infrequently by others who’ve had far more serious challenges to overcome than mine. So a reasonable reader might question why they should be interested in a rather detailed exposition of my life and its accompanying problems, trials and triumphs. The most straightforward answer is that I believe my story is intrinsically interesting! But even more important is that it lays out the intellectual substrate upon which my sometimes unique insights were generated.

This memoir begins with a brief look at my familial pre-history, then continues by relating the events and circumstances of my childhood that brought me to the devastating state of mind noted above, in which I was prepared to prematurely end my then still very young life. It then proceeds through my WWII Navy service and subsequent “GI Bill” education, meeting my wife and beginning my now 62 year long marriage, and the many, often traumatic professional and personal triumphs and tragedies that followed during my working career.

Among the most unusual and noteworthy of my many personal interfaces detailed herein were intimate daily contact with four individuals who made local and national front page headlines! The first of these occurred at Bronx Science, when for 3 years I sat at the next desk to Harold Brown, who later went on to become US Secretary Of The Air Force in The Johnson Defense and Secretary of Defense in the Carter Administration. Slightly more than a decade after that, I spent 4 years as a Quality Control Engineer at the RCA Receiving Tube Plant in Harrison, New Jersey, working daily with John Butenko, who soon after was unmasked, tried and convicted as the second most important Soviet spy ever in the US! Fast forward another decade or so to when I was supervising the redesign of the NYC Parking Violations Bureau’s computer system, when I spent year long daily working interface with PVB’s Deputy Director Geoffrey Lindenauer, who was soon thereafter exposed as a leading conspirator in their infamous scandal! And not too long after that, Eric Klein, who had been one of my personal programmer/analyst staff at the NYC DOT, was arrested and convicted as the largest counterfeiter of subway tokens in City history!

In attempting to establish a context in which an objective assessment of this autobiography is possible, I believe that it’s essential for the reader to consider some interesting facts. Even for those few in human history who have achieved great renown, the details of their daily lives all too often don’t offer much insight into the origins of their monumental achievements.

As a result, it’s reasonable to conclude that perhaps value in an autobiography shouldn’t be sought in the facts of the author’s life, but rather in the quality of the insights that his story generates in the reader. Or at least that’s what I try to convince myself of in attempting to justify this effort.

To really appreciate the uniqueness of my insights, it would help greatly if the reader understands (and hopefully agrees with) my most important premise – that most of the world’s myriad serious problems on the personal, interpersonal, group, enterprise, national, and even international level result from a single failing – an inability to adequately Reason objectively, unfettered by biases, prejudices, loyalties, and the “canned” prescriptions and proscriptions imposed by authority figures and institutions.

Although this precept seems to violate the principle that “Simplistic solutions to complex problems are almost invariably wrong,” I believe that this case constitutes one of the rare exceptions!

To be sure that there’s no ambiguity concerning what I mean by Reasoning, I conceive it to consist of:
1. The ability to objectively perceive and analyze an often complex problem situation, and then
2. Arrive logically and unemotionally at the course(s) of action required to best resolve the significant points of difficulty and/or contention involved.

When I arrived at this key realization of the almost universal difficulty most people experience in objectively solving real world problems, I believed that I had uncovered one of the central impediments to human progress throughout its history, and one whose conquest would rank among the most significant. And I also somewhat naively expected that this insight couldn’t possibly be one uniquely developed by me, but that surely some great thinker had long since both addressed this transcendentally important problem and solved it! But I discovered to my great surprise that not only was that not true, I was unable to find any reference to the fact that anyone had heretofore explicitly acknowledged that it was a even significant issue worthy of attention!

If this seems strange or improbable, I refer the reader to a bit of history in the field of mathematics by way of analogy (recognizing that, by their very nature, all analogies are necessarily imperfect). In this (possibly apocryphal) story, when John Napier, then an unknown Scot, published his treatise on Logarithms in 1614, it was so revolutionary that the head of the prestigious British Mathematical Society made a special trip from cosmopolitan London to semi-rural Scotland to meet him. As the story goes, on finally meeting Napier, the great man from London sat for perhaps a full half hour simply staring at him before finally saying something to the effect that “How can it be that this marvelous idea (of logarithms) escaped the best minds in all of humanity for thousands of years, yet was finally discovered by someone as ordinary as you?” I, of course, make no claim to intellectual equality with either Napier himself or his accomplishment, but mention this anecdote to emphasize my favorite dictum:

The validity and worth of an idea are unrelated to:
- Who proposed it.
- How long it has been believed.
- The number and importance of those who believe it.
- The vehemence with which they profess that belief.

History is replete with instances of the entire world believing something that was later acknowledged to be manifestly false (“The world is flat”), followed by a single man proposing an idea completely at variance with then conventional, accepted thinking, and ultimately prevailing. Galileo is perhaps the best known and most often cited example of this, and Einstein is another. But they were both operating in the world of physical science, where absolute proofs are possible. In the realm of ideas in which I’m operating no such absolute proofs exist, only opinion. Despite that, perhaps, just perhaps, it’s possible that, despite the uniqueness and novelty of my insight about Reasoning, I really might have discovered something that’s worth listening to!

Although I certainly wasn’t aware of it at the time, in retrospect it now seems that creating this new Reasoning paradigm was the goal toward which all of my training and life experiences had been pointing. How interestingly I describe those experiences and whether or not any of that really provides the reader with useful insights are crucial issues that only you can properly judge for yourself after you’ve perused what follows! Hopefully the result will satisfy us both.

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Think Like A Black Belt

Anyone who values their own safety needs to read Think Like A Black Belt, by third degree black belt and martial arts instructor Lori Hoeck. This ebook is free, in exchange for your email address.

You’re not going to learn any martial arts techniques, but you’ll learn how to mentally prepare yourself to avoid danger or get yourself out of it. And that can be much more important.

As Lori says, ”Thinking like a black belt means thinking ahead, wearing a wary eye, and presenting yourself to the world in a way that makes you less visible and less desirable to the criminals and predators who populate your life.”

Her target market appears to be women and teens, but this information is applicable to anyone.

I know a guy who has absolutely no trouble defending himself. He was once attacked by a guy with a knife, and not only did he escape injury, but he broke the guy’s neck.

However, he didn’t know how to think like a black belt. When walking through an area that wasn’t even considered particularly dangerous, he was lured into an alley by a homeless woman who called him. It was a setup, and two guys robbed him at gunpoint. He wasn’t hurt and only lost $40, but thinking like a black belt would have let him avoid the whole thing.

Thinking like a black belt could also reduce the number of fatalities in something like the Virginia Tech shooting. The details aren’t clear, but by some accounts, there were long pauses during which the shooter was reloading. He would have been vulnerable during these times, but fear kept anyone from taking action.

Sure, it’s easy to say what people should have done in hindsight, but it’s very different when you’re actually in the middle of it. That’s the point. When your adrenaline is rushing in a life and death situation, it’s not easy to think straight. That’s why you need to learn how to control your adrenaline ahead of time.

Your inner warrior is ready to be awakened. Be safe, not sorry.

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